# Gender-Blending Campaigns The Massimo Dutti October 2011 Lookbook Combines Men and Women Wear By Marriska Fernandes | Published 2011-10-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-dutti-october-2011 References: [fashiongonerogue](http://fashiongonerogue.com/viktoriya-sasonkina-massimo-dutti-october-2011-lookbook/) & [massimodutti](http://www.massimodutti.com/) The Massimo Dutti October 2011 collection presents an androgynous look for the upcoming fall season. The latest lookbook presents the ravishing Viktoriya Sasonkina, who is dressed in [sharp blazers and jackets](https://www.trendhunter.com/trends/sujitha-shivajothi) that look very similar to the menswear line. Using simple wood as the backdrop, Viktoriya poses away in a stylish and laid-back manner. Wearing dark green trousers and man-like shoes, the spread feels [androgynous and chic](https://www.trendhunter.com/trends/shapes-we-take). Massimo Dutti has been known for its hunky menswear line, but this creation is a new turn of events in the world of fashion. If you are among those who prefer the [tomboy look](https://www.trendhunter.com/trends/observe), check out the Massimo Dutti October 2011 collection for a few ideas. The styles are inspiring for any fashionista looking for a fresh look this season. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Opportunity for clothing brands to create gender-neutral clothing lines that cater to individuals who prefer a more unisex and inclusive style. - **Tomboy Fashion:** Opportunity for fashion designers to tap into the growing demand for tomboy-inspired fashion, providing stylish options for those who prefer a more masculine aesthetic. - **Gender-blending Lookbooks:** Opportunity for fashion brands to create gender-blending advertising campaigns and lookbooks that challenge traditional gender norms and appeal to a wider audience. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for fashion industry to embrace gender diversity and cater to a wider range of consumers by offering more inclusive and gender-fluid clothing options. - **Advertising:** Opportunity for advertising agencies to develop creative and inclusive campaigns that challenge gender stereotypes and resonate with a diverse audience. - **Retail:** Opportunity for retail industry to create inclusive shopping experiences by offering gender-neutral sections or dedicated spaces for androgynous and tomboy fashion. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)