# Fiercely Hunky Campaigns The Massimo Dutti ‘Made To Order' Video is Intense By Marriska Fernandes | Published 2011-09-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-dutti-made-to-order References: [swipelife](http://swipelife.com/2011/09/16/massimo-dutti-made-to-order-campaign/) & [massimodutti](http://www.massimodutti.com/) If a successful campaign can speak volumes about the brand and its market, then the Massimo Dutti ‘Made To Order’ campaign *must* be successful. It maintains its strong and fierce image of a Massimo Dutti man that drives home the theme of originality. The ‘Made To Order’ campaign is enforced with a video by Hunter & Gatti that screams intense manliness. The photos feature Bill Gentle rocking a vintage look comprised of blazers, shoulder pads and a flannel suit. The video emphasizes the masculine identity and the importance of defining oneself. This is a very powerful idea reinforced throughout this campaign. Thus, Massimo Dutti is a strong force to reckon with and its campaign is sure to take the fashion world by storm. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Massimo Dutti Made to Order Campaign:** Disruptive innovation opportunity: Creating personalized made-to-order clothing campaigns that emphasize individuality and originality. - **Intense Manliness in Fashion Campaigns:** Disruptive innovation opportunity: Developing fashion campaigns that celebrate and capitalize on the increasing demand for masculinity and strong male identities. - **Vintage-inspired Fashion Trends:** Disruptive innovation opportunity: Exploring the growing market for vintage-inspired fashion by incorporating elements such as blazers, shoulder pads, and flannel suits into modern designs. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Leveraging personalized made-to-order clothing campaigns to revolutionize the fashion industry and meet the demand for individualized fashion. - **Marketing and Advertising:** Disruptive innovation opportunity: Capitalizing on the trend of intense manliness in fashion campaigns to create innovative marketing strategies that resonate with male consumers. - **Retail:** Disruptive innovation opportunity: Tapping into the popularity of vintage-inspired fashion by curating and offering a unique selection of vintage-inspired clothing and accessories in retail stores. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md)