# Color-Blocked Menswear The Massimo Dutti June 2011 Lookbook Mixes Classic Summer Hues By Marissa Brassfield | Published 2011-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-dutti-june-2011 References: [thefashionisto](http://thefashionisto.com/ryan-kennedy-by-gemma-edo-for-massimo-dutti-june-2011-lookbook/) & [massimodutti](http://www.massimodutti.com/) The Massimo Dutti June 2011 lookbook is the latest in what's shaping up to be an almost-monthly installment of season-specific fashion. Last month's [lookbook](http://www.trendhunter.com/trends/massimo-dutti-may-2011) featured color-blocked women's styles, but this month is all about menswear. The pieces featured in the June 2011 edition of the lookbook stick to a classic palette of neutral tones and a smattering of familiar patterns like gingham. Model Ryan Kennedy epitomizes this laid-back yet well-manicured look, posing on a set with dilapidated props and a fierce leather satchel for photographer Gemma Edo's lens. Karim Belghiran was in charge of the grooming for the Massimo Dutti June 2011 lookbook, giving Kenney slightly tousled hair and a clean-shaven face. I love this look on men for summer and hope it catches on. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Color-blocked Menswear:** Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing processes for color-blocking techniques in menswear. - **Classic Palette:** Disruptive innovation opportunity: Introduce new materials and technologies to create classic neutral tones in menswear that are more durable and easy to maintain. - **Gingham Patterns:** Disruptive innovation opportunity: Incorporate gingham patterns into menswear using innovative materials and techniques for a modern and versatile twist. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Create a platform for online customization of color-blocked menswear, allowing customers to design their own unique garments. - **Textile:** Disruptive innovation opportunity: Develop sustainable and biodegradable fabrics that can achieve classic neutral tones without the use of harmful chemicals. - **Accessories:** Disruptive innovation opportunity: Design innovative and functional leather satchels for men that combine traditional craftsmanship with modern features and materials. ## Related on Trend Hunter - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)