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# Profane Stilettos
Tell the World to Buzz Off in the Massimo Dogana FU Shoes

By Summer Luu | Published 2011-01-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/massimo-dogana-fu-shoes
References: [highsnobette](http://www.highsnobette.com/news/2010/12/31/massimo-dogana-f-u-boots-sandals/) & [gregorysshoes](http://www.gregorysshoes.com/istar.asp?a=6&id=MD-FU-BOOTIE249)

Ever been in a bad mood where you just want to tell the world to F off? Now you can by wearing a pair of these Massimo Dogana FU Shoes, in which you will always be giving the finger.

There are two different styles: one pair of heels is an [open-toe sandal](https://www.trendhunter.com/trends/platformstyle-sandals), while the other is a bootie. The sandal’s straps are creatively designed as a hand with just the middle finger exposed, while the bootie blatantly has a graphic print of a raised middle finger. The Massimo Dogana FU Shoes are definitely for badass chicks.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 77% | Activity: 88% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Profane Fashion:** The trend of incorporating profanity in fashion products can be seen as a potential disruptive innovation in the fashion industry as it caters to a niche market.
- **Expressive Accessories:** Incorporating accessories like the FU Shoes that allow for personal expression can be a potential disruptive innovation in the accessories industry as it allows consumers to showcase their personality.
- **Provocative Footwear:** The trend of provocative and daring footwear can be seen as a potential disruptive innovation in the footwear industry as it appeals to consumers seeking unique and edgy products.

### Industries Being Reshaped

- **Fashion:** The fashion industry can leverage the trend of profane fashion to create unique and daring products.
- **Accessories:** The accessories industry can incorporate more expressive accessories to cater to consumers looking for unique ways to showcase their personality.
- **Footwear:** The footwear industry can explore provocative and daring designs to cater to consumers seeking edgy and unique footwear options.

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