# Convenience Potato Debuts Masser Family of Companies Teases New Potato Line in New York By Kanesa D | Published 2025-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masser-family-of-companies References: [freshplaza](https://www.freshplaza.com/north-america/article/9789023/convenience-potatoes-line-to-be-highlighted-in-new-york/) & [masserspuds](https://masserspuds.com/)  The Masser Family of Companies (MFC) is gearing up for its return to the New York Produce Show, taking place December 2-4, 2025, where the team will showcase an expanded portfolio and renewed focus on consumer-friendly innovation. This year, MFC is putting a spotlight on its latest line of convenience-focused potato products—created for shoppers who want fresh, high-quality potatoes with less prep time and more versatility. Alongside the new offerings, attendees will also find the complete lineup of [Side Delights®](https://www.trendhunter.com/trends/side-delights) varietal potatoes, giving retailers and foodservice partners a comprehensive view of the brand’s diverse offerings. "Attendees to this year's show can be among the first to check out the new line of Side Delights convenience potatoes at booth #219," said Tiffany Readinger, VP of sales and category management at [MPC](https://www.trendhunter.com/trends/akai-pro). "We are proud to showcase convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer." Image Credit: Masser Family of Companies ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 27% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenience-focused Food Products:** The surge in demand for convenience-focused food products highlights a shift towards time-saving solutions that cater to busy lifestyles. - **Consumer-focused Innovation:** An emphasis on direct consumer feedback and preferences is driving a new wave of innovation within the food industry, tailoring products to specific needs. - **Varietal Product Expansion:** Expanding varietal products within established food categories indicates a growing interest in diversification to capture a broader spectrum of consumer tastes. ### Who This Affects Most - **Packaged Food Industry:** The packaged food industry stands to benefit from innovations that cater to convenience and ease-of-use, responding to consumer demands for quick meal solutions. - **Retail Grocery Sector:** Retail grocers are poised for transformation through offering more innovative, consumer-focused products that enhance the shopping experience and meet shifting consumer needs. - **Agriculture Technology:** Advancements in agriculture technology present opportunities to develop new varietals and product lines that align with consumer preferences for versatility and convenience. ## Related on Trend Hunter - [Pesticide-Removing Produce Cleaners](https://www.trendhunter.com/trends/cadre-bio-fresher.md) - [Social-First Local Shopping Schemes](https://www.trendhunter.com/trends/shop-local-by-tiktok-shop.md) - [AI-Powered Grocery Store Tools](https://www.trendhunter.com/trends/inventory-management-platform.md) - [Fresh Produce-Focused Company Acquisitions](https://www.trendhunter.com/trends/grubmarket.md) - [Better-For-You Grocer Product Logos](https://www.trendhunter.com/trends/aldi-live-healthy.md) - [Charitable Food Initiatives](https://www.trendhunter.com/trends/charitable-friendsgiving-campaign.md) - [Nourishing Community-Focused Initiatives](https://www.trendhunter.com/trends/fresh-thyme-markets.md) - [Creamy Coconutty Pineapples](https://www.trendhunter.com/trends/dole-colada-royale-pineapple.md) - [Ultra-Red Sweet Tomatoes](https://www.trendhunter.com/trends/windset-farms-1.md)