# Lower Body Massage Seats This Device Provides Soothing Relief from Hip and Lower Back Pain By Michael Hemsworth | Published 2016-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/massage-seats References: [7gadgets](http://www.7gadgets.com/2016/10/30/the-hip-and-lower-back-massage-seat/129519) & [hammacher](http://www.hammacher.com/Product/Default.aspx?sku=87703&promo=Category-NewArrivals&catid=60&PID=3227429&source=cj&utm_source=Affiliate&utm_medium=CPA&utm_campaign=CJ) This massage device is aimed at providing an effective form of relief that is different from what other massage seats on the market are capable. Rather than simply offer a superficial massage, the device works by shifting the hip and lower back in a gentle way to improve range of motion and circulation. A rise in sedentary lifestyles has increased the prevalence of health issues, including back pain, that come with office work and a variety of other professions. The utilization of massage seats has increased in recent years as consumers seek out effective ways to relieve stress, tension and pain on a consistent basis, which this device enables. The massage device works by having the user sit on it and enjoy the figure-8 operation that it performs to relieve tension located in the lower back and hip. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Lower-body Figure-8 Massage Devices:** There's potential for the creation of lower-body massage seats that use figure-8 operation to provide better pain relief than current models. - **Range of Motion and Circulation-enhancing Massage:** Development of massage seats aimed at providing relief for hip and lower back pain by improving range of motion and circulation is a possible disruptive innovation. - **Targeted Pain Relief Massage Devices:** There's room for the creation of massage seats that don't provide superficial massages, but instead offer targeted pain relief to specific areas of the body like the hip and lower back. ### Who This Affects Most - **Healthcare:** Healthcare industries could benefit from the creation and development of effective lower-body massage seats, such as for physical therapy or recovery purposes. - **Office Furniture:** Office furniture manufacturers could innovate by adding massage capabilities to chairs, specifically targeting areas prone to pain due to sedentary lifestyles, such as the lower back and hips. - **Home Goods:** There is potential for home goods industries to invest in creating lower-back and hip massage seats for regular consumers who are looking for at-home relief from pain and stress. ## Related on Trend Hunter - [Relieving Low-Back Devices](https://www.trendhunter.com/trends/baxsi.md) - [Heat-Powered Back Massage Bands](https://www.trendhunter.com/trends/back-core-massager.md) - [Massage-Focused Office Chairs](https://www.trendhunter.com/trends/innovative-office-chair.md) - [Adjustable Muscle Massager Systems](https://www.trendhunter.com/trends/thrival-meat-grinder.md) - [Muscle Release Massage Tools](https://www.trendhunter.com/trends/hip-flexor-release-tool.md) - [AI-Powered Body Massagers](https://www.trendhunter.com/trends/rheofit-a1.md) - [Massaging Spinal Decompression Devices](https://www.trendhunter.com/trends/back-stretcher-release-set.md) - [4-In-1 Back Wraps](https://www.trendhunter.com/trends/thermback-led.md) - [Back-Targeting Massage Robots](https://www.trendhunter.com/trends/massage-robot.md)