# Beer Brand Massages Chang Beer's Massage Event Gave Out a 'Massage in a Bottle' By Laura McQuarrie | Published 2016-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/massage-event References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-chang-beer-runs-massage-activation-westfield-stratford/brands/article/1395760) & [changbeer](http://changbeer.com/?lang=en) At Westfield Stratford in London, the public was recently invited to experience a [massage event](https://www.trendhunter.com/trends/komboomcha-box) from Thailand's Chang Beer brand. The experiential event gave Londoners the chance to get a taste for Thailand through the art of massage. The "massage in a bottle" experience was set up in such a way so that a semi-private massage station was partially concealed behind a two-meter replica of a Chang Beer bottle. This event was designed to bring awareness to the [all-new green bottle design](https://www.trendhunter.com/trends/tiger-beer-1) that's now being launched in the UK. To further support this cause, Chang Beer gave out [beer coasters](https://www.trendhunter.com/trends/abbot-ale-promotion) celebrating the Land of Smiles. These mats featured comical images of lips that could be used as selfie props and entered into a social media contest for the chance to win a pair of return flights to Thailand. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Experiential Marketing:** Opportunity for brands to create immersive and memorable experiences, such as massage events, to engage consumers and build loyalty. - **Branded Events:** Brands can host unique events that promote their products or services while offering an interactive and entertaining experience to attendees, like Chang Beer's massage event. - **Social Media Contests:** Organizations can leverage social media platforms to run contests and giveaways, increasing brand visibility, engagement, and customer acquisition. ### Who This Affects Most - **Alcoholic Beverages:** Innovative marketing strategies, such as experiential events and unique bottle designs, can help alcoholic beverage brands differentiate themselves in a competitive market. - **Tourism and Travel:** Collaborations with brands to offer travel-related prizes, like return flights to Thailand, can attract attention and interest from travel enthusiasts, potentially driving tourism. - **Social Media and Marketing:** Opportunity to provide social media services, consultation, and contest management to brands looking to leverage contests as a marketing tool. ## Related on Trend Hunter - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Beer-Filled Bath Spas](https://www.trendhunter.com/trends/bath-barley-spa.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Beer Brand Beauty Products](https://www.trendhunter.com/trends/smootheriser.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md)