# Blonde Bombshell Bifocals The Massada Eyewear SS11 Photo Campaign is a Tribute to the '50s By laura nicole johnson | Published 2011-06-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/massada-eyewear-ss11 References: [facebook](http://www.facebook.com/pages/Massada-Eyewear/142878722390156?sk=wall) & [massadaeyewear](http://massadaeyewear.com) This photoshoot is for the [Massada Eyewear SS 11 sunglasses campaign](https://www.trendhunter.com/trends/hookipa-ultra-campaign), making me love the fact that the [vintage trend](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) is now a mainstay of the fashion industry. The model exudes a gorgeous tribute to the '50s with stripes fitted to her body. The collection features looks of the blonde bombshell era combined with little “Marilyn Monroe” accents. Sunglasses with names such as Dr. Strange Love, Sleeper and Spanish Coffee meld with big red lips, skin-tight costumes and retro lamps. The vintage movie lights add to the photo shoot and the atmosphere of the times when Marilyn Monroe, Marlon Brando, James Dean, Grace Kelly and many more started their adventure with film. The Massada Eyewear SS 11 sunnies remind me of all the '50s movies with great clothes, cars and streamlined designs. [Black and white photography](https://www.trendhunter.com/trends/il-pranzo-campaign) adds a nice atmosphere because of the lighting used in the pictures. The monochromatic photos make you focus more on the people in the photograph. The details become more important. The shoot promotes both Massada sunglasses and fashion in a very chic atmosphere. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion:** Disruptive innovation opportunity: Explore incorporating vintage styles and designs into modern fashion collections. - **Retro-inspired Eyewear:** Disruptive innovation opportunity: Develop sunglasses that combine vintage aesthetics with modern technology and functionality. - **Nostalgic Marketing Campaigns:** Disruptive innovation opportunity: Create advertising campaigns that evoke nostalgia and connect with consumers on an emotional level. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate digital technologies into the fashion industry to enhance the shopping experience and offer personalized recommendations. - **Eyewear:** Disruptive innovation opportunity: Use advanced materials and 3D printing to create customized eyewear that combines style, comfort, and durability. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize artificial intelligence and data analytics to create targeted and personalized marketing campaigns that resonate with consumers. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md)