# Tech-Specific Bike Collections M.A.S.S. Offers Four Designs for Varying Conditions By Jamie Danielle Munro | Published 2014-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mass References: [designboom](http://www.designboom.com/technology/m-a-s-s-electric-bikes-philippe-starck-moustache-eurobike-27-08-2014/) & [starck](http://www.starck.com/) M.A.S.S. is a [collection of four bikes](https://www.trendhunter.com/trends/all-rounder-collection) done through a collaboration between Philippe Starck and Moustache Bikes. The letters stand for Mud, Asphalt, Sand plus Snow, indicating what conditions the bikes are best ridden in. Each design looks like it would be suited for their specified purpose, as the [snow bike](https://www.trendhunter.com/trends/cycultra) comes equipped with a fur-like attachment, and the one for asphalt is colored a [deep black hue](https://www.trendhunter.com/trends/project-one) similar to what the road would look like. Sand is a bit lighter in color, and also has tires that allow riders to move through this surface easier than it would be with a regular bike. These bikes should make it more efficient to ride in different environments. Photo Credits: [designboom](http://www.designboom.com/technology/m-a-s-s-electric-bikes-philippe-starck-moustache-eurobike-27-08-2014/), [starck](http://www.starck.com/) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 97% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Tech-specific Bikes:** Custom designed bikes for specific terrains or conditions are becoming increasingly popular as a way to improve efficiency and performance. - **Collaborative Design:** Collaborations between designers, manufacturers, and other experts can bring unique insights and innovations to product design. - **Environment-specific Products:** Designs tailored to specific environments or conditions can offer improved functionality and performance compared to traditional products. ### Where This Applies - **Biking Industry:** The biking industry can offer custom bike designs for customers with diverse needs and preferences. - **Design Industry:** Designers have opportunities to collaborate with manufacturers and other experts in creating unique and innovative product designs. - **Outdoor Industry:** Outdoor equipment and gear makers can develop products tailored to specific environments, improving their functionality and performance. ## Related on Trend Hunter - [Dual-Mode Mobility Bikes](https://www.trendhunter.com/trends/duomick.md) - [Optimized Gravel E-Bikes](https://www.trendhunter.com/trends/barolo-i.md) - [Snow-Faring Mountain Bikes](https://www.trendhunter.com/trends/motorized-mountain-bike.md) - [Electric Mountain Bike Collections](https://www.trendhunter.com/trends/2023-e-expl.md) - [Heavy-Duty Bike Collections](https://www.trendhunter.com/trends/super73-r-series.md) - [Futuristic E-Bike Concepts](https://www.trendhunter.com/trends/ebike-concept.md) - [Winter-Ready Convertible Electric Bikes](https://www.trendhunter.com/trends/combat-bike.md) - [Bespoke Mountain Bikes](https://www.trendhunter.com/trends/unique-mountain-bike.md) - [Ruggedly Versatile Electric Bikes](https://www.trendhunter.com/trends/super73-blackout-collection.md)