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# Mass Weddings
700 Couples Wed in Joint Ceremony

By Cecilia Biemann | Published 2008-10-29 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/mass-weddings-700-couples-marry-in-joint-ceremony
References: [coolthingsinrandomplaces](http://coolthingsinrandomplaces.com/bizarre-mass-wedding/)

This month, in the Republic of Artsakh, 700 young couples celebrated a bizarre [mass wedding](https://www.trendhunter.com/trends/dip-themed-wedding) which saw them joined in holy matrimony at the exact same time.

The huge combined ceremony was [sponsored by the government](https://www.trendhunter.com/trends/whatawedding) in the hope of stimulating growth for their small country.

With 700 honeymoons underway this October, I'm sure the nation can expect a marked population increase to begin around the middle of next year.

**Implications** - An effective way for businesses to encounter success within the industry and appeal to large numbers is by [providing incentives for their clients](https://www.trendhunter.com/trends/davids-bridal-2). In doing so, companies will attract a wide audience of consumers as they are offering more than a simple product or service to those who choose to invest their time and money in their organizations.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 17% | Activity: 10% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Mass Events:** Businesses can consider hosting or sponsoring mass events, such as weddings, to attract a large audience and promote their brand.
- **Government-sponsored Events:** Governments can sponsor large events and offer incentives to stimulate growth in their country or region.
- **Community-building Events:** Events that bring together communities, such as mass weddings, can be an opportunity for businesses to promote social responsibility and build brand awareness.

### Industries Being Reshaped

- **Travel and Tourism:** Businesses in the travel and tourism industry can consider offering packages or deals to incentivize participation in mass events.
- **Event Planning:** The event planning industry can focus on creating unique and memorable experiences for large events, such as mass weddings, to attract clients.
- **Government:** Governments can sponsor and promote large events as a way to stimulate economic growth and attract investment in their region.

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