# Personalized Mass Email Apps 'Cowboy.io' Sends Mass Emails Through Gmail or Google Apps Accounts By Michael Hemsworth | Published 2017-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mass-emails References: [betalist](https://betalist.com/startups/cowboy-io) & [cowboy.io](https://cowboy.io) Sending mass emails can often come across as generic and impersonal, so 'Cowboy.io' is intended to help alleviate this occurrence by sending emails one at a time. 'Cowboy.io' can be used as a way to send out personal information ranging from a [newsletter](https://www.trendhunter.com/trends/non-dumb-emails), to an event invitation to make it simple to send out thousands of emails from a single address. Compiling everyone into the list when sending mass emails often has people feeling like more of an address than a recipient, so 'Cowboy.io' aims to change this. Each message is sent from your [personal email address](https://www.trendhunter.com/trends/oneemail) to make each message inherently more personalized. Users can use 'Cowboy.io' to send out thousands of emails without coming across as spammy or junky. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Personalized Mass Email:** Using personalized mass email apps like 'Cowboy.io' helps alleviate generic and impersonal communication by sending emails one at a time. - **Addressed Recipients:** The practice of sending mass emails can be improved by making recipients feel like more than just an address, as demonstrated by 'Cowboy.io'. - **Anti-spam Email Campaigns:** 'Cowboy.io' offers a solution to sending thousands of emails without being flagged as spam, making it suitable for anti-spam email campaigns. ### Industries Being Reshaped - **Marketing:** 'Cowboy.io' disrupts the marketing industry by providing a more personalized and engaging way to send mass emails. - **Event Management:** In the event management industry, 'Cowboy.io' presents an opportunity to send event invitations to large audiences without compromising personalization. - **Email Service Providers:** 'Cowboy.io' introduces disruptive innovation to email service providers by offering a solution to send mass emails through Gmail or Google Apps accounts one at a time. ## Related on Trend Hunter - [Email Outreach Programs](https://www.trendhunter.com/trends/cold-email-outreach.md) - [Outbound Messaging Tools](https://www.trendhunter.com/trends/cold-email-generator1.md) - [AI Creative Emails](https://www.trendhunter.com/trends/magicmail.md) - [AI Email Personalization Platforms](https://www.trendhunter.com/trends/autobound.md) - [Custom Outreach Tools](https://www.trendhunter.com/trends/mailmoo.md) - [Email Design Platforms](https://www.trendhunter.com/trends/shootmail.md) - [AI Email Marketing Campaigns](https://www.trendhunter.com/trends/emotsy.md) - [AI-Generated Sales Emails](https://www.trendhunter.com/trends/magic-sales-bot.md) - [Cold Email Solutions](https://www.trendhunter.com/trends/chillpitch.md)