# Intensive Hair and Scalp Treatments J Beverly Hills' 'Masque Treatment' Uses Natural Ingredients By Riley von Niessen | Published 2020-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masque-treatment References: [jbeverlyhills](https://jbeverlyhills.com/collections/blue/products/masque-treatment) J Beverly Hills, a haircare and color branded that was founded by celebrity hair stylist Juan Juan in 2004, offers a 'Masque Treatment' that's designed to [nourish the scalp and hair](https://www.trendhunter.com/trends/hair-renew) for healthier locks that are full of shine. The Masque Treatment is available for purchase on the J Beverly Hills web store, where it retails for $27 USD. The formula spotlights a range of [high-quality natural ingredients](https://www.trendhunter.com/trends/repair-mask), which include peppermint, eucalyptus, and rose geranium essential oils. In addition to restoring moisture and shine in the hair, the treatment works to detangle it as it works. To use the product, consumers simply apple a liberal amount to their hair after they've gone in with a shampoo. The Masque Treatment should be left in for at least three minutes, after which point it can be rinsed out and followed up with styling products. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 77% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Natural Haircare Products:** Opportunity to create innovative haircare products using high-quality natural ingredients. - **Scalp and Hair Treatments:** Opportunity to develop advanced treatments that nourish and restore hair and scalp health. - **Detangling Solutions:** Opportunity to introduce effective detangling products that simplify hair care routines. ### Where This Applies - **Haircare Industry:** Disruptive innovation potential in the haircare industry with natural and nourishing products. - **Beauty and Wellness Industry:** Opportunity to offer holistic beauty and wellness solutions that prioritize hair and scalp health. - **Cosmetics Industry:** Potential for disruptive innovation in the cosmetics industry with innovative hair treatment products. ## Related on Trend Hunter - [Stylist-Approved Haircare Lines](https://www.trendhunter.com/trends/stylistapproved-haircare.md) - [Pre-Wash Treatment Oils](https://www.trendhunter.com/trends/treatment-oil.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Nourishing Pre-Wash Scalp Oils](https://www.trendhunter.com/trends/prewash-scalp-oil.md)