# Espresso-Flavored Vodkas Masons of Yorkshire Introduces Vodka Line Including Coffee-Based Variant By Niko Pajkovic | Published 2021-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masons-of-yorkshire References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/09/masons-of-yorkshire-unveils-first-vodkas/) & [masonsofyorkshire](https://www.masonsofyorkshire.com/) Well-known for its fine gin spirits, British producer [Masons Yorkshire](https://www.trendhunter.com/trends/masons-of-yorkshire-chocolate-vodka) has officially released its first inaugural vodka line, which consists of three variants: Classic, Citrus, and Espresso. The most unique offering within the range is the 'Masons Espresso Vodka,' an innovative spirit that is sure to appeal to fans of the popular [espresso martini cocktail](https://www.trendhunter.com/trends/grind-espresso-martini). The spirit is vapor-infused with high-quality El Salvadorian coffee beans, which are sourced from [Yorkshire Mason's](https://www.trendhunter.com/trends/sundae-roast) own roaster, Rounton Coffee. As for the rest of the range, 'Masons Citrus Vodka' is infused with grapefruit and lemon, giving the spirit a sweet and tangy after taste. Meanwhile, the 'Masons Classic Vodka' is described as presenting an exceptionally "clean flavor." Certainly, the new vodka line represents a major expansion for the brand, which was only possible following a £1 million (US$1.4m) investment that the company put towards building a new flavor lab. Image Credit: Masons of Yorkshire ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Coffee-infused Spirits:** Producers can experiment with innovative ways of infusing coffee into spirits to create new and unique flavor profiles. - **Growth of Vodka Market:** Industry players should focus on developing new and innovative vodka variants to capitalize on the growing market demand. - **Investment in Flavor Research and Development:** Companies can invest in flavor research and development to come up with new and creative flavor combinations to capture consumer interest and loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** The rise of coffee-flavored vodkas highlights consumers' willingness to experiment with new alcoholic beverage flavors, driving growth and innovation in the industry. - **Coffee and Tea:** This innovative infusion of coffee into vodka showcases the potential for cross-collaboration within the beverage industry, particularly between coffee and alcohol. - **Flavoring and Extract Manufacturing:** The investment in a new flavor lab by Masons Yorkshire demonstrates a growing need for companies to focus on the research and development of new and unique flavorings, creating opportunities for flavoring and extract manufacturers. ## Related on Trend Hunter - [Artisanal Chocolate Spirits](https://www.trendhunter.com/trends/masons-of-yorkshire-chocolate-vodka.md) - [Espresso-Flavored Vodkas](https://www.trendhunter.com/trends/skyy-infusions-espresso.md) - [Espresso-Based Distilled Spirits](https://www.trendhunter.com/trends/jf-hadens-espresso-liqueur.md) - [Fine Espresso-Based Liqueurs](https://www.trendhunter.com/trends/luxardo-espresso-liqueur.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Rich Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-1.md) - [Martini-Ready Coffee Liqueurs](https://www.trendhunter.com/trends/you-and-yours.md) - [Coffee-Flavored Rye Vodkas](https://www.trendhunter.com/trends/belvedere-dirty-brew.md) - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md)