# Mason Jar Pies Jam Jar Bakery Offers Customers an Easy Way to Enjoy a Messy Baked Good By Meghan Young | Published 2014-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mason-jar-pies References: [coolhunting](http://www.coolhunting.com/food-drink/pies-from-jam-jar-nyc.php) & [jamjarny](http://jamjarny.com/) Eating a [slice of pie](https://www.trendhunter.com/trends/bite-sized-pie) can be a messy undertaking, yet these homemade mason jar pies provide the perfect way to enjoy this baked good in a clean way. Made by Jam Jar Bakery, which is located in New York City, the dessert itself may not be a new concept, but purchasing on ready-made is. Now people don't have to resort to making their own to enjoy homemade mason jar pies. Founded by Abby Lavin, an alum of the [French Culinary Institute](https://www.trendhunter.com/trends/french-onion-crackers), Jam Jar Bakery sells its mason jar pies can be purchased online or at the LIC Flea. Lavin reveals, "I bake them all in the jar. They go right into the oven like a little casserole. I even print all my labels at home. They're also customizable, so I do events and catering and can print specific details, from dates to logos." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mason Jar Desserts:** The rise of mason jar desserts offers opportunity for simplified pastry recipes and portable packaging. - **Direct-to-consumer Bakery Delivery:** The trend towards direct-to-consumer bakery delivery fills a gap in the market for niche dessert items. - **Customizable Desserts:** The demand for customizable desserts presents an opportunity for businesses to cater to specific events and customer preferences. ### Who This Affects Most - **Bakery:** The bakery industry can capitalize on the trend towards simplified and customizable dessert items for direct-to-consumer sales. - **Food Delivery:** The food delivery industry can expand their offerings to include niche dessert items like mason jar pies. - **Event Catering:** The event catering industry can offer customized dessert options to better serve their clients' needs and preferences. ## Related on Trend Hunter - [Fast-Casual Dessert Jars](https://www.trendhunter.com/trends/dessert-jars.md) - [Jarred Festively-Themed Desserts](https://www.trendhunter.com/trends/jar-joy-holiday-desserts.md) - [Pint-Sized Jarred Desserts](https://www.trendhunter.com/trends/mini-jars.md) - [Pie Crust Cookies](https://www.trendhunter.com/trends/pie-crust-cookies.md) - [Frozen Pie Kits](https://www.trendhunter.com/trends/pie-kit.md) - [Single-Serve Funfetti Cheesecakes](https://www.trendhunter.com/trends/jar-joy.md) - [Peanut Butter Dessert Jars](https://www.trendhunter.com/trends/peanut-butter-cup-jars.md) - [Summer-Ready Jarred Desserts](https://www.trendhunter.com/trends/chocolate-tuxedo.md) - [Ready-to-Bake Pie Fillings](https://www.trendhunter.com/trends/bonne-maman-pie-fillings.md)