# Mason Jar Koozies The Mason-Ry Silicone Koozies Look Good and Will Keep Your Drinks Insulated By Farida Helmy | Published 2014-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mason-jar-koozies References: [thecoolector](http://www.thecoolector.com/mason-ry-silicone-koozie/) & [kickstarter](https://www.kickstarter.com/projects/604434660/mason-ry-silicone-koozie) If you are always on the go, make sure to check out these awesome mason jar koozies to keep your beverages snug and protected. With mason jars becoming the most popular new cup of choice for eco-conscious drinkers, it was only time before someone smart came up with the idea of mason jar koozies. People now use their mason jars for everything from [water to beer and coffee](https://www.trendhunter.com/trends/drinkware-line). And most of them look so cool, so it only makes sense that we keep them in good shape with the help of this eye-catching accessory called Mason-Ry Silicone Koozie by Oregon-based designer Eric Harvey. The Mason-Ry Silicone Koozies were designed with a wide mouth mason jar in mind and promise to keep your beverages well insulated. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Drinkers:** Disruptive innovation opportunity: Develop sustainable alternatives for other popular drinkware options. - **Customized Drink Accessories:** Disruptive innovation opportunity: Create personalized koozies or sleeves for various drink containers, expanding beyond just mason jars. - **Insulated Drinkware:** Disruptive innovation opportunity: Engineer innovative solutions to maintain optimal drink temperature for longer periods of time. ### Sectors Adopting This - **Drinkware Manufacturing:** Disruptive innovation opportunity: Explore new materials and designs that prioritize both style and functionality. - **Personalized Merchandise:** Disruptive innovation opportunity: Develop advanced customization options for accessories to meet individual preferences and branding needs. - **Outdoor Recreation:** Disruptive innovation opportunity: Introduce smart technologies or features to enhance outdoor drinking experiences. ## Related on Trend Hunter - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Custom Insulated Drink Sleeves](https://www.trendhunter.com/trends/the-jug-hugger.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Ice Cream Pint Coolers](https://www.trendhunter.com/trends/ice-cream-pint-cooler.md) - [Insulated Cocktail Shakers](https://www.trendhunter.com/trends/yeti-cocktail-shaker.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md)