# Unicorn Masks Tom Banwell Connects With Leather-Loving Fans Online (UPDATE) By Shelby Lee Walsh | Published 2009-07-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/masks-tom-banwell-leather References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2009/07/just-cut-up-and-mask-away.html) & [tombanwell](http://www.tombanwell.com/leather2.shtml) Tom Banwell is a California-based artist who is getting increasing recognition for his [leather crafted masks](https://www.trendhunter.com/trends/glass-001-artistry-mask). It helps that this artist has a huge online presence--he utilizes [Twitter](https://www.trendhunter.com/trends/elon-musk-and-x), Flickr, a website, a DeviantArt page, an [Etsy](https://www.trendhunter.com/trends/arcade-clock) storefront, as well as a personal blog. Tom Banwell’s personal blog even offers tutorials on how to make these intricate leather creations all on your own. It seems Banwell has mastered the art of social media as well as leather! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### Key Themes Behind This Trend - **Social Media Presence:** Utilizing social media platforms can significantly boost brand recognition and expand customer reach. - **Craftsmanship Revival:** The rising interest in intricate and handmade products presents an opportunity for artisans to showcase their skills and attract niche markets. - **Online Tutorials:** Creating and sharing tutorial content online can establish authority and expertise while fostering a community of enthusiasts. ### Where This Applies - **Artisan Crafts:** Artisans who specialize in leather crafting can capitalize on the growing demand for unique and high-quality handmade products. - **E-commerce Retail:** Online platforms like Etsy provide a convenient and accessible marketplace for artists and craftsmen to showcase and sell their creations globally. - **Social Media Management:** The increasing need for effective social media presence creates opportunities for professionals skilled in managing and optimizing brand visibility and engagement. ## Related on Trend Hunter - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [AI-Generated Motorbike Helmets](https://www.trendhunter.com/trends/coldstar-art.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Bespoke Textile-Focused Mittens](https://www.trendhunter.com/trends/linkdesigns.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Studded Belt-Made Dynamic Jackets](https://www.trendhunter.com/trends/replica-suit.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Otherworldly Wooden Art](https://www.trendhunter.com/trends/wooden-sculptures-1.md)