# Urban Camouflage Runways The Latest Storytailors Collection Boasts Masked Fashion Staples By Jana Pijak | Published 2015-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masked-fashion References: [fuckingyoung.es](http://fuckingyoung.es/storytailors-fallwinter-2015/) & [storytailors.pt](http://www.storytailors.pt/) Cocooned coats, expressive cutouts and masked fashions graced the PortugalFashion stage during the Sotrytailors presentation for Fall/Winter 2015. The menswear range was designed by creative duo João Branco and Luís Sanchez who experimented with the idea of [urban camouflage](https://www.trendhunter.com/trends/grottoflage) this season. While minimalist and understated staples have been ruling international runways for a few seasons now, the industry is experiencing the return of [expressive prints](https://www.trendhunter.com/trends/pixelated), textile manipulations and wearable art runways that aim to revive fashion's element of fantasy and artistry. The latest Storytailors presentation is one of them and pushes style boundaries with its masked fashions and elegantly textured garments. The range is designed for urban dwellers and explores the idea of complex and eye-catching clothing that is actually designed to keep one anonymous. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 79% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Expressive Prints:** Opportunity for designers to incorporate bold and eye-catching prints into their collections. - **Textile Manipulations:** Potential for new techniques and processes to create unique and innovative fabric manipulations. - **Wearable Art Runways:** Chance for fashion shows to showcase garments that blur the line between fashion and art. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity to create garments that push the boundaries of traditional fashion design. - **Textile Manufacturing:** Opportunity to develop new methods to manipulate fabrics and create interesting textures. - **Fashion Events:** Potential for fashion shows and events to feature wearable art pieces that captivate audience attention. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md)