# Romantically Masked Editorials JFW Magazine's I Put a Spell on You Story is Darkly Glamorous By Jana Pijak | Published 2015-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masked-editorial References: [designscene.net](http://www.designscene.net/2015/01/put-spell-robert-binda-jfw-magazine.html) & [instagram](http://instagram.com/robertbinda) Robert Binda captures JFW Magazine's masked editorial titled 'I Put a Spell on You'. The magazine's 'Magic Touch' cover story features First Model Management face Jemma and Supa Models face Heidi who both sport silver hair and pale-faced cosmetics. Styling for this editorial is courtesy of Clare Lazaro who dresses her muses in [textured statement pieces](https://www.trendhunter.com/trends/auteur-studios-fall-2025) like faux fur jackets, metallic capes and flower-embroidered dresses. This masked editorial is darkly romantic, highlighting a grey backdrop and matched [monochromatic palette](https://www.trendhunter.com/trends/jiyongkim-fw25) that is accented with hints of pastel tones. Hair styling for this shoot is courtesy of Roy Hayward while makeup is applied by the talented Tamara Tott. Drawing inspiration from [theatrical themes](https://www.trendhunter.com/trends/land-of-oz), this editorial celebrates fashion's element of fantasy and rejects minimalism, an aesthetic that has been dominating the industry as of late. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 80% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Darkly Romantic Editorials:** Disruptive innovation opportunity: Explore alternative narratives and aesthetics that reject minimalist trends dominating the industry. - **Textured Statement Pieces:** Disruptive innovation opportunity: Design and create unique, textured fashion pieces that make a bold statement and stand out in the market. - **Fashion's Element of Fantasy:** Disruptive innovation opportunity: Embrace theatrical themes and fantastical elements in fashion designs to offer consumers an escape from reality. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Incorporate masked editorials and darkly glamorous aesthetics in fashion photography to create captivating and visually striking images. - **Fashion Styling:** Disruptive innovation opportunity: Experiment with textured statement pieces and unconventional pairings in fashion styling to push boundaries and create unique looks. - **Makeup and Hair Artistry:** Disruptive innovation opportunity: Introduce innovative makeup and hair techniques that embrace fantasy and theatrical elements to elevate editorial and runway looks. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)