# Deodorant-Styled Face Masks Sephora Collection Launched Its New 'Mask Stick' in Four Types By Grace Mahas | Published 2019-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mask-stick References: [sephora](https://www.sephora.com/ca/en/product/mask-stick-P445447?icid2) & [sephora](https://www.sephora.com/ca/en/product/mask-stick-P445447?icid2) Sephora Collection recently unveiled its newest face mask product -- the Mask Stick. The unique skincare product is styled after a deodorant stick making it incredibly easy to use. The new face product produces visible results in as little as five minutes and thanks to the precise application stick, it targets specific areas of your face mess-free. The Mask Stick was designed to work with normal, dry, combination, and oily skin types and it targets acne-prone skin by helping to eliminate pores, blemishes, and oiliness. The skin masks come in a variety of different formulas including the Watermelon Mask, which nurtures skin, the Bamboo Mask that helps mattify skin, the Charcoal Mask with soothing properties, and the Spirulina Mask with purifying capabilities. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Deodorant-styled Face Masks:** Disruptive innovation opportunity: Creating hybrid beauty products that combine convenience and effectiveness. - **Mask Stick:** Disruptive innovation opportunity: Developing precise application skincare products for targeted problem areas. - **Targeted Skincare:** Disruptive innovation opportunity: Designing skincare products for specific skin types and concerns. ### Sectors Adopting This - **Beauty and Personal Care:** Disruptive innovation opportunity: Introducing innovative face mask products that redefine the skincare experience. - **Cosmetics:** Disruptive innovation opportunity: Creating innovative beauty products in unconventional formats for easy and mess-free application. - **Skincare:** Disruptive innovation opportunity: Developing targeted skincare solutions for different skin types and concerns. ## Related on Trend Hunter - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md)