# Comically Oversized Lip Masks Petite Amie Skincare's Mask for Lips Soothes Chapping & Dehydration By Laura McQuarrie | Published 2019-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mask-for-lips References: [youbeauty](https://www.youbeauty.com/beauty/emoji-sheet-masks-petite-amie-lip-mask/) & [petiteamieskincare](https://www.petiteamieskincare.com/product-page/repairing-lip-mask) Petit Amie Skincare created a cleanly formulated comic-style mask for lips that specifically helps to soothe chapping and dehydration. The [single-use Hey! Repairing Lip Mask](https://www.trendhunter.com/trends/hit-snooze-lip-mask) boasts an oversized design that helpt to nourish not just the lips but the entire lip area. After the skin has been cleansed and toned, it's ideal to apply the [reparative lip mask](https://www.trendhunter.com/trends/glycolide-lipid-repair) and let it get to work for 10 minutes before removing the product and massaging any remaining essence into the skin. The cruelty-free lip mask for all skin types is free from parabens, sulfates, phthalates, colorants, perfumes and alcohols, yet leaves the skin feeling nourished with active ingredients like [pomegranate fruit](https://www.trendhunter.com/trends/moringa-lip-salve), Panthenol (a form of vitamin B5 that's moisturizing and lubricating) and Allantoin, a naturally occurring skin-conditioning agent. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Oversized Skincare Masks:** The trend of using oversized skincare masks, like lip masks, to provide full coverage nourishment is emerging as a disruptive innovation opportunity for the beauty industry. - **Clean Beauty:** The trend of using clean, cruelty-free skincare products with active ingredients, like pomegranate fruit and Allantoin, is disrupting the traditional skincare industry through innovation in product formulation. - **Hydration-focused Skincare:** The trend of creating skincare products that focus on hydration, like lip masks that soothe chapping and dehydration, is a disruptive innovation opportunity for the skincare industry. ### Who This Affects Most - **Beauty Industry:** The beauty industry can leverage the trend of oversized skincare masks and the use of clean, cruelty-free ingredients to innovate and develop new products. - **Skincare Industry:** The skincare industry can capitalize on the trend of hydration-focused skincare and create new products that target specific areas of the skin, like lips, for nourishment and hydration. - **Natural Beauty Industry:** The natural beauty industry can use the trend of clean, cruelty-free skincare products with active ingredients to disrupt the traditional beauty industry and provide consumers with sustainable and ethical options. ## Related on Trend Hunter - [Honey-Infused Lip Masks](https://www.trendhunter.com/trends/honey-glaze-collagen-therapy-lip-mask.md) - [Honey-Infused Lip Masks](https://www.trendhunter.com/trends/honeyinfused-lip-masks-the-cosrx-full-fit-propolis-lip-sleeping-mask-deeply.md) - [Deeply Hydrating Lip Treatments](https://www.trendhunter.com/trends/vita-glazed-lip-mask.md) - [Nutrient-Rich Lip Masks](https://www.trendhunter.com/trends/nourishing-berry-lip-mask.md) - [Hydrating Lip Treatment Masks](https://www.trendhunter.com/trends/weekly-reset-lip-mask.md) - [Tinted Restorative Lip Masks](https://www.trendhunter.com/trends/tinted-restorative-lip-mask.md) - [Fig-Flavored Lip Masks](https://www.trendhunter.com/trends/revivelip-enzyme-mask.md) - [Multi-Use Lip Treatments](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md)