# Artistically Charged Creative Contests Arjowiggins' Competition Inspired Incredible Mask Designs By Kyle Towers | Published 2013-02-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mask-designs References: [itsnicethat](http://www.itsnicethat.com/articles/arjowiggins-second-skin) & [arjowiggins](http://www.arjowiggins.com/) Arjowiggins' Second Skin competition has sparked a series of creative and wonderful mask designs. Arjowiggins is a leading manufacturer of creative and technical paper. The competition involves people using its product to make their best mask designs. What has come from the challenge as a result is some fantastic artwork that demonstrates [amateur creativity](https://www.trendhunter.com/trends/creative-acts-of-color). It will certainly be difficult to pick a single winner. This competition is part of a [brilliant marketing campaign](https://www.trendhunter.com/trends/legitimate-you) that essentially gets customers to purchase its product and use it to make shining examples of how wonderful the product actually is. It is a genius way to connect with customers and promote a product. Not only does it involve the competitors, but it also shows potential clients how fantastic their product is. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Creative Paper Design:** There is an opportunity for paper manufacturers to organize creative contests to showcase their products and highlight customer creativity. - **Artistic Engagement Campaigns:** Companies can create innovative campaigns that involve customers and promote their products in a unique way, like Arjowiggins’ Second Skin competition. - **Amateur Creativity Trend:** The popularity of amateur creativity can be seen in the participation and results of Arjowiggins’ mask design competition, presenting opportunities to tap into this trend. ### Where This Applies - **Paper Manufacturing:** Paper manufacturers can organize creative contests to showcase their products and engage potential customers. - **Marketing and Advertising:** Creative engagement campaigns, such as Arjowiggins’ Second Skin competition, can be used by other industries to showcase their products and connect with customers. - **Artistic and Creative Industries:** Industries centered around creativity can tap into the trend of amateur creativity and promote their products and services through similar contests and campaigns. ## Related on Trend Hunter - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Creativity-Fostering Art Events](https://www.trendhunter.com/trends/secret-walls.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Battle-Style Art Events](https://www.trendhunter.com/trends/the-art-of-competition.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md)