# High-Quality Farmhouse Wines Masi Agricola Unveils New Organic 'Fresco Di Masi' Range By Niko Pajkovic | Published 2021-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masi-agricola References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/08/valpolicella-producer-launches-new-organic-range/) & [masi.it](https://www.masi.it/en) Renown Valpolicella producer Masi Agricola has announced the launch of 'Fresco di Masi,' a new range of "uncomplicated," fresh wines that aim to capitalize on the growing demand for [sustainable and organic wine products](https://www.trendhunter.com/trends/vinca-organic-pale-ros). The new line comprises a unique red blend called 'Fresco di Masi Rosso Verona' and a [sophisticated white](https://www.trendhunter.com/trends/bota-box-brightside), 'Fresco di Masi Bianco Verona,' both of which blend local and international varieties. The red consists of 70% Corvina from Zuane and 30% Merlot, giving it a unique cherry finish. Meanwhile, the white comprises 60% Garganega, 25% Chardonnay, and [15% Pinot Grigio](https://www.trendhunter.com/trends/rewild-wines). Raffaele Boscaini, head of Masi Agricola, believes that the 'Fresco di Masi' range showcases the power of simplicity and purity when making high-quality wines. Masi Agricola is “more interested in what was in their mouth than what was behind the label – the territory, the history, or the technique,” he explained. Image Credit: Masi Agricola ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Organic Wine Products:** The growing demand for sustainable and organic wine products presents opportunities for disruption with innovative and eco-friendly production methods. - **Uncomplicated Wines:** Capitalizing on the trend toward simplicity in winemaking, businesses can innovate with straightforward and approachable wine products. - **Local and International Varieties:** Blending local and international grape varieties creates unique and exotic flavor profiles, opening the door for innovation in experimentation. ### Sectors Adopting This - **Wine Production:** Innovative techniques and sustainable methods in wine production can set businesses apart as consumers seek eco-friendly and high-quality wine products. - **Hospitality:** Uncomplicated wines with unique flavor profiles can offer a niche product to hospitality businesses that cater to experiential guests. - **Retail:** Sustainability and organic production practices in the wine industry can appeal to consumers who prioritize conscious consumption, creating opportunities for wine retailers. ## Related on Trend Hunter - [Sustainably-Made Organic White Wines](https://www.trendhunter.com/trends/misto-mare.md) - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Light Effervescent Wines](https://www.trendhunter.com/trends/ranch-wine.md) - [Spring-Celebrating Wine Launches](https://www.trendhunter.com/trends/italian-bianco.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [Sustainably-Made Clean Wines](https://www.trendhunter.com/trends/usual-wines.md) - [Sustainable Regional Wines](https://www.trendhunter.com/trends/torre-zambra.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md)