# Triple-Cheese Mashed Potato Cups Idahoan's On-the-Go Cup Makes a Comfort Food Side Dish Snackable By Laura McQuarrie | Published 2024-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mashed-potato-cups References: [facebook](https://www.facebook.com/photo.php?fbid=929902959178967&set=pb.100064778138460.-2207520000&type=3) & [idahoan](https://idahoan.com/products/idahoan-tapatio-triple-cheese-mashed-potatoes-cups-4-pack/)  Mashed potatoes are traditionally seen as a staple part of a balanced, sit-down meal but [Idahoan Foods'](https://www.trendhunter.com/trends/idahoan-foods) new [grab-and-go cup](https://www.trendhunter.com/trends/pancakes-go) revolutionizes this concept with snackable, portable mashed potato cups that bring comfort food convenience to on-the-go lifestyles. Recognizing that 82% of consumers are drawn to foods with hot and spicy flavors, Idahoan Foods teamed up with Tapatío to create Idahoan Tapatío Triple Cheese Mashed Potatoes. Available in four-cup packs, these mashed potato cups with just right right hint of heat satisfy potato fans who are uncompromising on flavor and convenience. Made with 100% real Idaho potatoes, these snacks in single-serve 1.5-ounce cups are naturally gluten-free and easy to prepare by adding water, butter and milk. When paired with protein or vegetables, these cups build the foundation of satiating meals. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 46% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Portable Comfort Foods:** Products that transform traditional comfort foods into easy-to-carry formats resonate with consumers looking for both convenience and nostalgia. - **Innovative Flavor Pairings:** Collaborations with hot sauce brands introduce bold new tastes that cater to the growing consumer preference for spicy foods. - **Single-serve Meal Solutions:** Single-serve options meet the needs of busy individuals seeking quick and convenient meal components without sacrificing quality. ### Who This Affects Most - **Food & Beverage Industry:** The development of portable, single-serve comfort foods opens up new opportunities for manufacturers to tap into the convenience-oriented consumer market. - **Spice & Flavor Enhancer Industry:** Partnerships between staple food producers and hot sauce brands drive innovation in delivering bold flavors that meet consumer demands. - **Gluten-free Products Industry:** Gluten-free certified single-serve meals capture the expanding market of health-conscious consumers looking for convenient dietary options. ## Related on Trend Hunter - [Cup-Style Potato Snacks](https://www.trendhunter.com/trends/idahoan-foods.md) - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md) - [Protein Mashed Potatoes](https://www.trendhunter.com/trends/protein-mashed-potatoes.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Packaged Mashed Potato Products](https://www.trendhunter.com/trends/buttery-homestyle-mashed-potatoes.md) - [Expanded Instant Potato Ranges](https://www.trendhunter.com/trends/idahoan-buttery-homestyle-mashed-potatoes.md) - [Single Serve Mashed Potato Packs](https://www.trendhunter.com/trends/single-serve-mashed-potato.md) - [Family-Friendly Instant Potatoes](https://www.trendhunter.com/trends/idahoan-perfect-mash.md) - [Shareable Potato Foodservice Products](https://www.trendhunter.com/trends/mini-mashers.md)