# Potato Sampling Experiences Idahoan Foods' Mashed in America Tour Shares a Immersive Events By Laura McQuarrie | Published 2021-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mashed-in-america References: [prnewswire](https://www.prnewswire.com/news-releases/idahoan-foods-is-bringing-the-ultimate-mashed-potato-experience-to-sports-events-music-festivals-and-more-with-its-mashed-in-america-tour-301367706.html) & [idahoan](http://www.idahoan.com/) Idahoan Foods' Mashed in America tour kicks off in the fall and it shares "the world's first immersive mashed potato sampling experience." From September 2021 to August 2022, the tour will be making stops at NASCAR races, NFL events, NCAA football and basketball games, music festivals and grocery stores. On-site, guests will get to enjoy samples of top products like Buttery Homestyle, Four Cheese and Loaded Baked Mashed Potatoes, and also participate in potato-themed experiences. There's a Mash a Potato arcade-style game, potato cornhole and other fun things to do, such as taking selfies as a "couch potato." The cross-country experience focuses on sharing the benefits of 100% real Idaho potatoes from local growers that make comforting homestyle meals that can be enjoyed in minutes. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Sampling Experiences:** Idahoan Foods' Mashed in America Tour showcases how creating unique, interactive, and engaging product experiences can help build brand awareness and loyalty. - **Event-based Marketing:** Idahoan Foods' Mashed in America Tour highlights how partnering and participating in popular events can increase brand exposure and generate leads. - **Regional Products Promotion:** Idahoan Foods' Mashed in America Tour demonstrates how promoting local, regional ingredients can appeal to consumers and differentiate brands in a competitive market. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can explore offering immersive, interactive experiences to showcase their products and generate interest. - **Sports and Entertainment:** Partnerships with sports and entertainment industry businesses can provide opportunities for event-based marketing and generating visibility. - **Agriculture:** Producers and marketers of regional, specialty crops can utilize product-focused promotional events to showcase their products and increase demand. ## Related on Trend Hunter - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Cup-Style Potato Snacks](https://www.trendhunter.com/trends/idahoan-foods.md) - [Packaged Mashed Potato Products](https://www.trendhunter.com/trends/buttery-homestyle-mashed-potatoes.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Expanded Instant Potato Ranges](https://www.trendhunter.com/trends/idahoan-buttery-homestyle-mashed-potatoes.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Protein Mashed Potatoes](https://www.trendhunter.com/trends/protein-mashed-potatoes.md) - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md) - [Shareable Potato Foodservice Products](https://www.trendhunter.com/trends/mini-mashers.md)