# Shoppable Digital Homes Mashable Home is a Virtual Shopping Experience with Items from Walmart By Daniel Johnson | Published 2021-03-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mashable-home References: [retaildive](https://www.retaildive.com/news/mashable-launches-shoppable-virtual-home-featuring-walmart-products/596375/) & [businesswire](https://www.businesswire.com/news/home/20210308005497/en) Mashable recently launched Mashable [Home](https://www.trendhunter.com/trends/temi-coker), a 3D rendered virtual home that is equipped with various shoppable products from [Walmart](https://www.trendhunter.com/trends/walmart-realm-1). Mashable Home allows viewers to digitally navigate the house containing various Mashable content, interactive games, programming, and [shoppable spaces](https://www.trendhunter.com/trends/asos-live) where consumers can purchase items directly from the Walmart website. There are six total rooms and the company was highlighting different items from March 8-12. Mashable Home will be live until April 8. In total there are over 50 products in the house for customers to digitally view and purchase. The digital kitchen features a cooking video with an influencer, who is using grocery items and cooking utensils from Walmart to create meals. Each room in the house is designed to optimize space. Image Credit: Mashable ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Shoppable Virtual Spaces:** Innovative companies can create immersive virtual spaces for customers to navigate and purchase items at their own convenience. - **Interactive Product Placements:** Businesses can incorporate shoppable products into interactive games and programming for customers to engage with and purchase. - **Immersive Shopping Experience:** Companies can provide a unique shopping experience by creating interactive and visually appealing virtual environments for customers to shop in. ### Where This Applies - **Retail:** Retailers can create shoppable virtual spaces and immersive shopping experiences to expand their reach and cater to online customers. - **E-commerce:** E-commerce companies can incorporate interactive product placements and shoppable virtual spaces to enhance customer engagement and increase sales. - **Marketing:** Marketers can utilize shoppable virtual spaces and interactive product placements to create engaging advertising campaigns and drive sales. ## Related on Trend Hunter - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Virtual Washing Machine Showrooms](https://www.trendhunter.com/trends/whirlpool-virtual-showroom.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [AR-Powered Shopping Apps](https://www.trendhunter.com/trends/walmart-5.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)