# Scandously-Clad Beachwear The Masha Rudenko for Malibu Magazine Spread is Red Hot By Zoe Badley | Published 2010-08-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/masha-rudenko-malibu-magazine References: [glamcheck](http://www.glamcheck.com/fashion/2010/08/24/masha-rudenko-malibu-magazine/) & [malibumag](http://www.malibumag.com/) This Masha Rudenko [Malibu Magazine](https://www.trendhunter.com/trends/tom-daley-and-malibu) spread provides you with [alternative beach fashions](https://www.trendhunter.com/trends/resort-wear-collection) beyond the [two-piece bikini](https://www.trendhunter.com/trends/shaping-swimwear). Entitled 'Behind the Sun,' the Masha Rudenko Malibu Magazine spread was shot by photographer Robert Sigler. The spread features individual pieces by DKNY, Balenciaga, Givenchy and others by stylist Cat Wennekamp. Be sure to check out the gallery for more shots from the sensational photoshoot. **Implications** - Scandalously clad female fashion is no longer at the forefront of style. More creative alternatives are emerging as women look for more options than just revealing clothing. Consumers want more variety and flexibility when shopping and expect to find something they have never seen before. Designers are listening and creating pieces that are still fashionably desirable but part of a more creative, elegant realm. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Beach Fashion:** Designers are creating more variety and flexibility in beachwear beyond the two-piece bikini, offering consumers more creative and elegant options. - **Scandalous Fashion Evolution:** Scandalously clad female fashion is no longer at the forefront, as consumers seek more fashionable and desirable options - **Diverse Styling Choices:** Consumers are looking for clothing pieces that are still fashionably desirable but part of a more creative, elegant realm. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to create more variety and flexibility in beachwear, offering consumers more creative and elegant options - **Apparel:** The apparel industry can tap into the evolving trend of scandalous fashion and offer more fashionable and desirable options to consumers - **Retail:** Retailers have the opportunity to meet the increasing consumer demand for diverse styling choices and offer clothing pieces that are fashionably desirable but part of a more creative, elegant realm ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)