# Picasso-Inspired Fashion Editorials The Campaign for 'Masha Reva' Deconstructs the Human Face By Anne Booth | Published 2013-10-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/masha-reva References: [behance.net](http://www.behance.net/gallery/Campaign-SS14-Masha-Reva/11121045) & [markgeorge](http://www.markgeorge.com) The campaign for 'Masha Reva' is one that is inspired by Picasso's artwork, as the face and fashion are ultimately deconstructed in the photographs. Puzzle-like pieces of the face are shown in the background, with diamonds and pearls decorating the scene. 'Masha Reva' fashions reveal oversized sweaters that are also printed with the deconstructed designs seen in the backdrop. Colorful graphics pop out at us and oversized gems and jewels overlap the flower prints. The model also has long, bedazzled fingernails that change throughout each photo in the series. Teased hair and vibrant orange makeup around the model's eyes emphasize the wild artistic nature of the photo shoot. In one photograph, the model's face is replaced by a large orange and yellow flower, turning our concentration back to the phenomenal clothing. The editorial for 'Masha Reva' showcases an artful style filled with color and striking graphics. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Deconstructed Fashion:** Opportunity for creating clothing with puzzle-like designs and overlapping graphics inspired by deconstructive art. - **Oversized Sweaters:** Opportunity to incorporate oversized sweaters with unique prints and patterns that make a bold fashion statement. - **Bedazzled Fingernails:** Opportunity to create nail art designs with dazzling gems and jewels that complement and enhance fashion aesthetics. ### Who This Affects Most - **Fashion:** Fashion brands can explore deconstructive designs, oversized sweaters, and incorporating trendy nail art into their collections. - **Photography:** Photographers can experiment with deconstructed backgrounds, vibrant colors, and bold makeup to create visually captivating editorials. - **Beauty:** Beauty brands can explore vibrant makeup trends like orange and yellow eyeshadow, as well as collaborate with fashion brands to create cohesive artful looks. ## Related on Trend Hunter - [Reimagined Puzzled Artful Paintings](https://www.trendhunter.com/trends/portrait-of-a-woman-in-a-hat.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)