# Relaxing Roadside Shoots Masha Novoselova Calliope Spring 2011 in Sun-Kissed Looks By Summer Luu | Published 2010-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masha-novoselova-calliope-spring References: [fashiongonerogue](http://fashiongonerogue.com/masha-novoselova-peter-gehrke-calliope-spring-2011-campaign/) & [calliope.info](http://www.calliope.info/) In laid-back looks from the Masha Novoselova Calliope Spring 2011 campaign, this model abandons a busy lifestyle and takes it to the abandoned outdoors. Sun-kissed against the dry sands and endless fields, this model takes a car-cruising trip in the warm, sunny roads. Showing off casual wear of denim cut-offs, flirty frocks and cowboy boots, the lovely Masha Novoselova Calliop Spring 2011 looks are fit for the breezy, warm weather. **Implications** - With so many new stresses emerging each day in the modern sphere, contemporary consumers are looking for ways to relax. Products featuring a tranquil element are attractive to shoppers who look towards their purchases to provide some sort of relief. Companies looking to attract more shoppers could focus on this desire when creating their items. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Laid-back Fashion:** Opportunity for fashion brands to create casual and comfortable clothing that appeals to consumers seeking relaxation in their wardrobe choices. - **Outdoor Lifestyle:** Opportunity for outdoor recreation brands to cater to consumers who want to escape the hustle and bustle of daily life and find solace in nature. - **Tranquil Products:** Opportunity for companies to develop and market products that offer a sense of calm and relaxation to consumers seeking relief from daily stresses. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the growing demand for laid-back fashion by offering casual and comfortable clothing lines. - **Outdoor Recreation:** Outdoor recreation brands can cater to the desire for a more relaxed lifestyle by offering products and experiences that allow consumers to connect with nature. - **Wellness:** Wellness industry can create and promote products that promote tranquility and help consumers find relief from daily stresses. ## Related on Trend Hunter - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)