# Sparkling Fruit Drinks MASH Makes Lightly Carbonated, Refreshing Low Calorie Beverages By Laura McQuarrie | Published 2023-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mash References: [bevnet](https://www.bevnet.com/news/2023/mash-appeal-boylan-owned-mash-rebrands-with-ambitions-beyond-n-y-market) & [mashabeverageexperience](https://www.mashabeverageexperience.com/)  MASH makes [sparkling fruit drinks](https://www.trendhunter.com/trends/belvoir-farm-fruitz) that are full of bold flavors and bubbles, and low in calories. While the brand's [low-calorie, lightly carbonated fruit drinks](https://www.trendhunter.com/trends/calypso-soft-drinks) were previously sold by the bottle, the brand is now introducing all-new cans and refreshed flavors as part of a new strategy. Some of the vibrant varieties from the brand include Ripe Mango Blood Orange, a creative fusion that's mirrored by the brand's logo. Over the past few years, sales of sparkling drinks have soared, driven by consumer desires for [better-for-you alternatives to traditional soda](https://www.trendhunter.com/trends/soda-inspired-sparkling-water). With their refreshing effervescence and natural fruit flavors, the brand's sparkling beverages offer guilt-free indulgence that satisfies the craving for carbonation while providing a healthier option that leans into bold fruit flavors for sweetness. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 37% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rise of Low-calorie Sparkling Fruit Drinks:** There is an increasing demand for low-calorie sparkling fruit drinks as consumers seek healthier alternatives to traditional soda. - **Expansion Into Canned Packaging for Sparkling Beverages:** The introduction of all-new cans provides an opportunity for brands to reach a wider consumer base and enhance convenience. - **Growing Preference for Refreshing and Natural Fruit Flavors:** Consumers are gravitating towards sparkling beverages that offer natural fruit flavors and a guilt-free indulgence. ### Who This Affects Most - **Beverage Industry:** Brands can capitalize on the rise of low-calorie sparkling fruit drinks by creating innovative and refreshing beverage options that cater to health-conscious consumers. - **Packaging Industry:** There is an opportunity for packaging companies to provide sustainable and eye-catching cans that enhance the appeal of sparkling beverages. - **Food Retail Industry:** Retailers can take advantage of the growing preference for refreshing and natural fruit flavors by stocking a variety of sparkling fruit drinks that offer guilt-free indulgence options. ## Related on Trend Hunter - [Mixing-Ready Citrus Sodas](https://www.trendhunter.com/trends/dash-orange.md) - [Non-Alcoholic Electrolyte Cocktails](https://www.trendhunter.com/trends/smashd.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md) - [Upcycled Lime Beverages](https://www.trendhunter.com/trends/lime-sparkling-water.md) - [Juicy Better-for-You Sodas](https://www.trendhunter.com/trends/spindrift-soda.md) - [Canned Sparkling Juices](https://www.trendhunter.com/trends/sparkling-juices.md)