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# Histogramic Bike Gear
The 2010 Mash Team Kit for the Tour of California

By Brian G Randles | Published 2010-05-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mash-team-kit
References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/23/mash-2010-team-kits/) & [mash.myshopify](http://mash.myshopify.com/)

The Tour of California has brought about a lot of drama in the cycling world. Lance Armstrong was accused of using illegal substances by a former teammate (again), and then was bloodied up worse than a 'Vampire Diaries' victim, which made him leave the race. But the real story from the race, of course, is the sweet Mash Team Kit which splashed on to the California [cycling scene](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling).

Why is the Mash Team Kit so special? Well, the colors which highlight the shirt, stickers and other swag are actually a histogram of a photo taken in the hills of San Francisco. I'll take that over a tie-dyed tee any day.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 34% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Histogramic Bike Gear:** The trend of using histograms in bike gear design opens up opportunities for customized and visually striking cycling apparel.
- **Personalized Cycling Apparel:** The trend of incorporating personal photos into cycling gear design creates a disruptive innovation opportunity for personalized and unique sports apparel.
- **Visual Data Representation:** The trend of using visual data representation in clothing design allows for creative and eye-catching products that stand out in the market.

### Where This Applies

- **Sports Apparel:** The sports apparel industry can capitalize on the trend of incorporating visual data representation, offering customizable and visually appealing products to cycling enthusiasts.
- **Photography:** The photography industry can explore partnerships with sports apparel brands, leveraging the trend of using personal photos in clothing design to offer unique and customized products.
- **Cycling Equipment:** The cycling equipment industry can innovate by integrating the trend of histogramic design into bike gear, creating visually striking and functional products for cyclists.

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