# Premium S'mores Whiskeys Mash & Mallow Shares Rich Chocolate, Marshmallow & Graham Cracker Flavors By Laura McQuarrie | Published 2023-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mash-mallow References: [mashandmallow](http://www.mashandmallow.com/)  Mash & [Mallow](https://www.trendhunter.com/trends/smores-whiskey) is a new craft whiskey brand that captures the essence of savoring s'mores by the campfire with its flavorful, aromatic whiskey, evoking memories of outdoor adventures and cozy gatherings. Decadent chocolate, toasted marshmallow and graham cracker are some of the notes that come through from the s'mores-inspired experience, treating whiskey enthusiasts to a smooth, strong and smoky treat that speaks to everyday adventurers and outdoor lovers alike. This new venture comes from [Kentucky Bourbon Hall of Fame](https://www.trendhunter.com/trends/kentucky-straight-bourbons) Whiskey [Maker](https://www.trendhunter.com/trends/spice-blend-pack), Kaveh Zamanian, in partnership with Pernod Ricard. "Today's whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits," says Zamanian, "Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s'mores toasted by the fire." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 41% | Freshness: 18% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Whiskey:** Craft whiskey brands, such as Mash & Mallow, are capturing the essence of unique flavor experiences and appealing to enthusiasts who appreciate non-traditional spirits. - **Culinary-inspired Spirits:** The rise of culinary-inspired spirits like Mash & Mallow's s'mores whiskey is meeting the demand for innovative and experiential drinks that evoke nostalgic flavors and memories. - **Outdoor Adventure-themed Products:** Products like Mash & Mallow's s'mores whiskey tap into the allure of outdoor adventures, creating an opportunity for brands to cater to consumers seeking products that embody the spirit of exploration. ### Industries Being Reshaped - **Craft Distilleries:** Craft distilleries have the opportunity to create unique and flavorful whiskey offerings inspired by unconventional culinary combinations, such as s'mores-inspired whiskeys. - **Spirits Industry:** The spirits industry can explore the use of nostalgic flavors and experiential elements, like s'mores-inspired whiskeys, to entice consumers looking for distinctive and memorable drinking experiences. - **Outdoor Recreation and Lifestyle:** The outdoor recreation and lifestyle industry can leverage the appeal of products like Mash & Mallow's s'mores whiskey to cater to consumers seeking outdoor-inspired brands and experiences. ## Related on Trend Hunter - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [Toasted Marshmallow Whiskeys](https://www.trendhunter.com/trends/shmallow-whiskey.md) - [S'mores Chocolate Bars](https://www.trendhunter.com/trends/smores-chocolate-bar.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Campfire-Inspired Cocktails](https://www.trendhunter.com/trends/campfire-inspired-cocktail.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md)