# Maserati MC12 Corsa Million-Euro Racecar By Trend Spotter | Published 2006-05-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/maserati-mc12-corsa-million-euro-racecar References: [luxist](http://www.luxist.com/2006/05/26/maseratis-million-euro-racecar/) & [edmunds](http://www.edmunds.com/insideline/do/News/articleId=115507#5) MODENA, Italy — [Maserati](https://www.trendhunter.com/trends/project24) is hoping to climb into the [uber](https://www.trendhunter.com/trends/apollo-go)-car pantheon with the new MC12 Corsa, which the [Fiat](https://www.trendhunter.com/trends/fiat-600e-abarth) affiliate describes as a build-to-order, track-only model based on its MC12 GTI racecar. Available starting this fall, Maserati will build only 12 cars in total, each with a price tag of a million Euros ($1,275,000), plus tax. The sticker rivals that of the Bugatti Veyron, but there's one twist: Maserati has no plans to homologate the MC12 Corsa for road use or motorsports. Instead, the automaker says the car is aimed at a select number of clients "who will enjoy the possibility to test their driving capability in the most exclusive gentlemen drivers' environment" — that is, for exclusive use during private track sessions or at Maserati exhibitions. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Build-to-order Exclusivity:** Companies can capitalize on the trend of offering exclusive, limited edition products built to order, catering to the desires of a select group of customers. - **Track-only Performance:** Developing track-only models presents an opportunity for automakers to create high-performance vehicles specifically designed for optimal performance on the race track. - **Gentlemen Drivers' Experiences:** Creating unique driving experiences for a select group of clients, such as private track sessions or exclusive events, can provide a lucrative and exclusive offering. ### Sectors Adopting This - **Luxury Automotive:** Luxury automotive brands can leverage the trend of offering exclusive, high-performance track-only vehicles to cater to their discerning clientele. - **Motorsports:** Motorsports companies can explore partnerships with automakers to develop track-only models and create unique driving experiences for their customers. - **Event Management:** Event management companies can collaborate with automakers to create exclusive events and track experiences tailored to the desires of affluent clientele. ## Related on Trend Hunter - [Track-Focused Hypercars](https://www.trendhunter.com/trends/project24.md) - [Convertible Smart Roof Supercars](https://www.trendhunter.com/trends/mc20-cielo.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md) - [Luxurious Glass Roof Sportscars](https://www.trendhunter.com/trends/mc20-cielo-1.md) - [Dark Tonal Sportscars](https://www.trendhunter.com/trends/maserati-mc20-notte-edition.md) - [Italian Luxury EVs](https://www.trendhunter.com/trends/granturismo-ev.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Long-Tail Luxury Hypercars](https://www.trendhunter.com/trends/huayra-codalunga.md)