# Ultra Luxuribile Maserati GranTurismo S By Ayman | Published 2008-02-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/maserati-granturismo-s References: [autoblog](http://www.autoblog.com/2008/02/26/geneva-08-preview-maserati-confirms-granturismo-s/) One of the sexiest luxurious cars, the [Maserati](https://www.trendhunter.com/trends/maserati-mc20) GranTurismo, is getting a performance upgrade in the new **GranTurismo S**, to be unveiled in Geneva next week. The S model shares the same 440hp 4.7 liter engine with another Italian beast, the Alfa 8C Competizone, and is coupled with an electro-actuated MC-Shift gearbox mounted on the rear transaxle for optimized weight distribution and faster shifting times. . Other performance enhancements include dual cast iron and aluminum brake discs with aluminum 6 piston calipers built by [Brembo](https://www.trendhunter.com/trends/project24), exclusively for Maserati. GranTurismo S also features new subtle visual tweaks, including new wheels, and a leather & Alcantara-trimmed interior with sport buckets. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Performance Upgrade:** The Maserati GranTurismo S offers a performance upgrade with a more powerful engine and optimized weight distribution for faster shifting times. - **Enhanced Braking System:** The GranTurismo S introduces dual cast iron and aluminum brake discs with aluminum 6 piston calipers, providing improved braking capabilities. - **Visual Tweaks:** The GranTurismo S features subtle visual tweaks, such as new wheels and a leather & Alcantara-trimmed interior with sport buckets. ### Sectors Adopting This - **Luxury Automotive:** Luxury automotive manufacturers can explore opportunities to introduce performance upgrades and visual enhancements to their existing product lines. - **Brake System Manufacturing:** Brake system manufacturers like Brembo can capitalize on the demand for enhanced braking systems in high-performance vehicles. - **Automotive Interior Design:** Companies specializing in automotive interior design can offer customized leather and Alcantara-trimmed interiors for luxury car models. ## Related on Trend Hunter - [Sleek Racing-Inspired Super Cars](https://www.trendhunter.com/trends/maserati-mc20.md) - [Italian Luxury EVs](https://www.trendhunter.com/trends/granturismo-ev.md) - [Luxurious Glass Roof Sportscars](https://www.trendhunter.com/trends/mc20-cielo-1.md) - [Convertible Smart Roof Supercars](https://www.trendhunter.com/trends/mc20-cielo.md) - [Affordable Luxury SUVs](https://www.trendhunter.com/trends/maserati-grecale.md) - [Lightweight High-Performance Supercars](https://www.trendhunter.com/trends/lightweight-highperformance-supercar.md) - [Track-Focused Hypercars](https://www.trendhunter.com/trends/project24.md) - [Sports Car-Inspired Luxury Superyachts](https://www.trendhunter.com/trends/gran-turismo-mediterranea.md) - [Inaugural Fully Electric Cars](https://www.trendhunter.com/trends/fully-electric-car.md)