# Ultra-Luxury Car Collabos The Maserati GranCabrio Fendi Combines Two Major Upscale Brands By Jordan Sowunmi | Published 2011-08-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/maserati-grancabrio-fendi References: [hypebeast](http://hypebeast.com/2011/08/fendi-x-maserati-grancabrio/) & [maserati](http://www.maserati.com/) The [Maserati](https://www.trendhunter.com/trends/granturismo) GranCabrio Fendi features a [high-profile collaboration between two of Italy's](https://www.trendhunter.com/trends/gclass-past-ii-future) (and the world's) most recognizable luxury brands, so it's no surprise that the resulting car is a testament to ultra luxury. The Maserati GranCabrio Fendi comes equipped with wood grain trim on the dashboard, doors, and top of the gear lever, as well as a 4.7-liter V8 engine, and an automatic transition. Fendi outlines the seats as well as the center of the factory stock 20-inch alloy wheels the GranCabrio comes equipped with. If that isn't styling enough, the car comes with [limited edition travel luggage](https://www.trendhunter.com/trends/silver-cross-x-lamborghini) in each ride. The Maserati GranCabrio Fendi is set to make its international debut at the prestigious Frankfurt MotorShow in September 2011. Until then, take a look through our gallery to see opulence and style. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Brand Collaborations:** Brands can capitalize on partnerships and collaborations with other luxury brands to create unique and high-end products that cater to a niche market. - **Customization and Personalization:** As consumers seek more personalized experiences, there is an opportunity for luxury car brands to incorporate unique features and materials into their vehicles to cater to individual preferences. - **Limited Edition Releases:** Creating limited edition versions of vehicles with unique features and high-quality materials can create a sense of exclusivity and scarcity, driving up demand among luxury consumers. ### Who This Affects Most - **Luxury Automotive:** Luxury car brands can differentiate themselves by offering unique collaborations and customization options, targeting high-end consumers seeking personalized luxury vehicles. - **Luxury Fashion:** Luxury fashion brands can partner with car brands to offer unique accessories and materials for limited edition car releases, creating a cross-industry collaboration that caters to high-end consumers. - **Travel and Hospitality:** Hotels and travel companies can partner with luxury car brands to offer exclusive driving experiences and perks to their high-end customers, creating a unique and elevated travel experience. ## Related on Trend Hunter - [Luxurious Soft-Top Convertibles](https://www.trendhunter.com/trends/granturismo.md) - [Sea Life-Inspired Furniture Collections](https://www.trendhunter.com/trends/giorgetti-maserati-edition.md) - [Italian Auto Furniture](https://www.trendhunter.com/trends/giorgetti-maserati-edition-collection.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Luxurious Glass Roof Sportscars](https://www.trendhunter.com/trends/mc20-cielo-1.md) - [Italian Luxury EVs](https://www.trendhunter.com/trends/granturismo-ev.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Sleek Racing-Inspired Super Cars](https://www.trendhunter.com/trends/maserati-mc20.md) - [Inaugural Fully Electric Cars](https://www.trendhunter.com/trends/fully-electric-car.md)