# Refreshing Male Cosmetic Wipes The Fresh Meat Masculine Wipes are Made with Natural Ingredients By Michael Hemsworth | Published 2017-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masculine-wipes References: [drugstorenews](http://www.drugstorenews.com/article/quallis-brands-enters-mens-personal-care-wipes) & [scotchporter](https://www.scotchporter.com/products/fresh-meat-masculine-wipes) The Fresh Meat Masculine Wipes have been unveiled by the brand Scotch Porter as a new product for men that will allow them to freshen up wherever they are when a shower isn't possible or time is tight. Suitable for use all over the body, the wipes are gentle on the skin thanks to an infusion of aloe along with vitamins B and E. The wipes are also free from phthalates, parabens, formaldehyde, chlorine and alcohol to ensure they're suitable for skin types of all kinds. The Fresh Meat Masculine Wipes are scented with notes of black peppercorn, leather, musk, patchouli, warm woods and citrus to make you smell great after using them to freshen up. As male consumers become more interested in grooming, we'll likely continue to see more products be created with this in mind. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Male Grooming Products:** The trend of male consumers becoming more interested in grooming presents opportunities for the development of new and innovative products like the Fresh Meat Masculine Wipes. - **Convenient Personal Care:** As consumers increasingly prioritize convenience, there is an opportunity to create personal care products like wipes that can be used on-the-go, without requiring a full shower or bathroom. - **Natural and Organic Ingredients:** Increasing consumer demand for natural and organic products creates opportunities to develop cosmetic wipes and other personal care products made from non-toxic ingredients like the Fresh Meat Masculine Wipes. ### Who This Affects Most - **Personal Care:** Companies in the personal care industry can leverage the trend of male grooming products by introducing new and innovative products that cater to this growing consumer segment. - **Natural and Organic Products:** The trend towards natural and organic ingredients presents opportunities for companies in the personal care industry to innovate with new products like the Fresh Meat Masculine Wipes. - **Consumer Goods:** As consumer demand for convenient personal care products grows, companies in the consumer goods industry can create new products to meet this need, like the Fresh Meat Masculine Wipes. ## Related on Trend Hunter - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Versatile Cleansing Wipe Products](https://www.trendhunter.com/trends/nicepak-wetnaps.md) - [Odour-Neutralizing Wipes](https://www.trendhunter.com/trends/andrex-ultimate.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md)