# Couture Masculine Timepieces The Monsieur de Chanel Calibre 1 Watch is the Brand's First for Men By Michael Hemsworth | Published 2016-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masculine-timepiece References: [uncrate](http://uncrate.com/stuff/monsieur-de-chanel-calibre-1-watch/) & [chanel](http://www.chanel.com/en_US/Watches/exceptional-pieces/exceptional-movements/monsieur-de-chanel) The market for masculine timepieces is seemingly increasing with the launch of the new Monsieur de Chanel Calibre 1 Watch. Created over the course of five years, the Monsieur de Chanel Calibre 1 Watch combines the best and brightest from the brand in a way that's inherently forward-thinking. The Monsieur de Chanel Calibre 1 Watch features 170 components, which have been compiled in-house; a first for the brand. Rather than featuring traditional arms, the watch is outfitted with two separate sections: one for minutes and the other for hours. The individual movements work together to dictate the time in a more uniform manner. With the masculine timepieces limited to just 300 per year, the Monsieur de Chanel Calibre 1 Watch is sure to be a coveted accessory. The watch will go on sale starting in June 2016. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Masculine Timepieces:** Disruptive innovation opportunity: Develop innovative and unique features in men's watches to cater to the growing market demand. - **In-house Watch Components:** Disruptive innovation opportunity: Explore the production of watch components in-house to increase control over quality and design. - **Limited Edition Luxury Accessories:** Disruptive innovation opportunity: Create limited edition luxury accessories to generate exclusivity and desirability among consumers. ### Where This Applies - **Watchmaking:** Disruptive innovation opportunity: Integrate technology and advanced materials in the traditional watchmaking industry to create high-tech timepieces. - **Luxury Goods:** Disruptive innovation opportunity: Incorporate unique design elements and rare materials in luxury goods to cater to affluent consumers seeking exclusivity. - **Fashion Accessories:** Disruptive innovation opportunity: Combine fashion and technology to create innovative and stylish accessories that appeal to fashion-forward consumers. ## Related on Trend Hunter - [Mesmerizing Fashion House Timepieces](https://www.trendhunter.com/trends/louis-vuitton-escale.md) - [Ultra-Sophisticated Chronograph Watches](https://www.trendhunter.com/trends/chronograph-watch1.md) - [Elegant Timepiece Collections](https://www.trendhunter.com/trends/herms-cut.md) - [Chic Automotive Timepieces](https://www.trendhunter.com/trends/porsche-design-x-hodinkee-chronograph-1.md) - [Reinterpreted Luxury Watches](https://www.trendhunter.com/trends/louis-vuitton-monterey.md) - [Italian Automotive Timepieces](https://www.trendhunter.com/trends/chopard-x-zagato-lab-one.md) - [Military Jacket-Adorned Timepieces](https://www.trendhunter.com/trends/new-slim-dherms.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md)