# Ale-Inspired Sneakers Nike's New Masculine Sneaker Design Utilizes a White, Brown and Black Theme By Riley von Niessen | Published 2016-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masculine-sneaker-design References: [hypebeast](http://hypebeast.com/2016/8/nike-air-max-95-prm-ale-brown) & [sneakerpolitics](http://sneakerpolitics.com/products/nike-air-max-95-prm-ale-brown-pack) [Nike](https://www.trendhunter.com/trends/velvet-brown) has added to is many masculine sneaker designs with the release of a new [Air Max 95](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration) that makes use of an oddly divided colorway. Like other Air Max models, the sole of the sneakers are perforated with a transparent accent that makes it iconic to the brand. Unlike many however, the thick sole is black, rather than white. Above this the colorway lightens to a [creamy earth tone](https://www.trendhunter.com/trends/cave-stone), which is where its 'Ale Brown' name comes from. The majority of the rest is off-white, however the retro-looking Air Max logo contrasts this on the tongue of the sneakers. The company showcases the masculine sneaker design alongside props that make its target market clear -- with burlap fabric and a hammer shown next to the leather Air Max model. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Ale-inspired Colorways:** Businesses can create new products incorporating ale-inspired colorways to appeal to male consumers. - **Transparent Sole Designs:** Companies can create transparent and perforated sole designs for branding and uniqueness. - **Retro Sneaker Looks:** Businesses can tap into the trend for retro-looking sneaker styles to cater to nostalgia-driven consumers. ### Where This Applies - **Athletic Footwear:** Athletic footwear companies can incorporate new colorways and designs in their product lines to attract more customers. - **Fashion:** The fashion industry can create new trends and styles utilizing ale-inspired colorways and retro looks to offer unique styles to consumers. - **Branding and Advertising:** Branding and advertising companies can create new advertisement campaigns around unique sneaker designs to attract consumers and generate buzz. ## Related on Trend Hunter - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Vintage-Inspired Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-2.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md) - [Earthy Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/cave-stone.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Stealthy Neutral Sneaker Palettes](https://www.trendhunter.com/trends/hand-wash-cold.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)