# Boxy Equivocal Streetwear Ground Zero is Blurring Lines Between Masculine and Feminine Design By Kalin Ned | Published 2018-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masculine-and-feminine-design References: [highsnobiety](https://www.highsnobiety.com/p/ground-zero-fw18/) & [zerolaboratory](https://www.zerolaboratory.com/new-products/) Hong Kong-based streetwear brand Ground Zero is dedicated to reinterpreting the overtly expressed style of the "ordinary [fashion] wardrobe" and bridging the gap between what is collectively considered as masculine and feminine design. The Fall/Winter 2018, dubbed 'untitled ( ) individual," is the destabilization of contemporary beliefs and it is maintaining a steady course towards liberation with "compounds of [sportswear, normcore graphics](https://www.trendhunter.com/trends/observe) and unique styling quirks." 'untitled ( ) individual' is purposefully left ambiguous, in order for each person to built a narrative about [contemporary street fashion](https://www.trendhunter.com/trends/hm-x-glenn-martens) that is comfortable. The separation between masculine and feminine design is thoughtfully breached by the introduction of contrasting elements— boxy and tailored cuts, motorcycle jackets and tight-fitting dresses, laced thigh-high stockings and rolled-up nylon overalls. The Ground Zero Fall/Winter 2018 presentation is truly unisex. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-fluid Streetwear:** Opportunities for reimagining traditional clothing styles and breaking down gender barriers. - **Normcore Graphics:** Innovative techniques of incorporating graphic design to streetwear fashion. - **Unique Styling Quirks:** Opportunities for adding unique details to traditional clothing styles to create a distinct brand identity. ### Industries Being Reshaped - **Fashion:** Opportunities for fashion brands to innovate and create new markets by breaking down gender barriers. - **Graphic Design:** A potential sector for collaboration and innovation between streetwear and graphic design. - **Retail:** New opportunities for retailers to challenge traditional gendered clothing sections and expand into gender-neutral spaces. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)