# Symbolic Animal Branding Mascotte Packaging Incorporates Illustrations for Intelligible Labeling By Amelia Roblin | Published 2013-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mascotte-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/mascotte-student-project.html) & [renaudnora](http://www.renaudnora.com/project/mascotte/) You'll know that you're buying for the right type of pet when you pick up Mascotte packaging. These sweet and simple sacks have been marked most prominently with a basic drawing of the animal for which the product is intended. You can discern the profile views of a [dog, a cat, a rabbit](https://www.trendhunter.com/trends/inflatable-dogs) and a parrot. Below the illustrations are a few lines of text that describe the purpose of the item. What designer Nora Renaud was working with specifically was a line of [nutritional supplements for pets](https://www.trendhunter.com/trends/biting-edge). When it comes to owners and their companions, they like to keep things simple. This clear and [minimalist approach](https://www.trendhunter.com/trends/fruit-bliss) is quick to read and understand. More fun is had in Mascotte packaging with the brightly colored and patterned side panels of the sacks. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Simplified Animal Branding:** By incorporating basic drawings of animals on product packaging, companies can create intelligible labeling that quickly conveys the intended purpose. - **Clear and Minimalist Packaging:** Clear and minimalist packaging designs with simple illustrations and concise descriptions are favored by pet owners who prefer quick and easy product selection. - **Fun and Colorful Side Panels:** Incorporating brightly colored and patterned side panels on pet product sacks adds a fun element to the packaging while maintaining a clear and simple main design. ### Where This Applies - **Pet Products:** The pet products industry can benefit from simplified animal branding techniques to create packaging that stands out and appeals to pet owners looking for convenient product selection. - **Packaging Design:** The packaging design industry can explore the use of clear and minimalist designs, incorporating simple animal illustrations and concise descriptions, to cater to the demand for sleek and easy-to-understand packaging. - **Graphic Design:** In the field of graphic design, there is an opportunity to create fun and colorful side panels for product packaging, adding a touch of playfulness to the overall design while maintaining clarity and simplicity. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md)