# Cheesy Blended Matcha Drinks Starbucks Japan Unveiled the Matcha & Fruit Mascarpone Frappuccino By Michael Hemsworth | Published 2018-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mascarpone-frappuccino References: [delimarketnews](https://www.delimarketnews.com/beverage/starbucks-japan-announces-new-green-tea-cheese-frappaccino-and-citrus-green-tea/lillie-apostolos/wed-01032018-1111/5388) & [starbucks.co.jp](http://www.starbucks.co.jp/en/) The Matcha & Fruit Mascarpone Frappuccino has been unveiled by [Starbucks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino) Japan as its latest creation that will offer customers a drink that's sweet, creamy and cheesy. The drink is made by incorporating matcha and real mascarpone cheese into the mix before being topped with a [matcha-infused whipped cream](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte). The new drink comes as the latest in the brand's series of unexpected drink options that have been made available in specific markets around the world. The Starbucks Japan Matcha & Fruit Mascarpone Frappuccino has been announced in addition to the Matcha Fruity Blend Tea Latte, which is infused with citrus fruits Kabosu and yuzu for a refreshing finish. As consumers seek out unexpected food products from their favorite retailers, we could see more brands follow suit with menu items that merge flavors in new ways. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cheesy Blended Matcha Drinks:** Opportunity for brands to create innovative matcha-based beverages that incorporate unconventional ingredients like cheese. - **Matcha & Fruit Infusions:** Potential for the development of unique matcha drinks infused with fruits, offering a refreshing twist. - **Unexpected Flavor Combinations:** Demand for menu items that merge flavors in new and surprising ways, opening up possibilities for creative culinary experimentation. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to introduce new matcha-based drinks with unconventional ingredient combinations. - **Food Retail Industry:** Retailers could explore incorporating unexpected flavor combinations into their food offerings to cater to consumer preferences for unique and innovative food products. - **Hospitality Industry:** Hotels, cafes, and restaurants can experiment with matcha-based beverages infused with fruits or unconventional flavors to attract customers seeking distinct and captivating culinary experiences. ## Related on Trend Hunter - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [Fresh Matcha Cafe Drinks](https://www.trendhunter.com/trends/matcha-beverage.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Bespoke Blended Fruit Drinks](https://www.trendhunter.com/trends/my-fruit-frappuccino.md) - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [City-Celebrating Cafe Drinks](https://www.trendhunter.com/trends/osaka-25th-meccha-yokubari-creamy-matcha-frappuccino.md) - [Pistachio Matcha Tea Lattes](https://www.trendhunter.com/trends/matcha-crushed-pistachio-milk-tea-latte.md) - [Festively Fruity Cafe Drinks](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino.md) - [Fruity Refreshing Matcha Lattes](https://www.trendhunter.com/trends/iced-strawberry-matcha-tea-latte.md)