# Mini Mascara Kits CoverGirl's 'Mix, Match Play Mascara Kit' Combines Formulas and Brush Shapes By Riley von Niessen | Published 2017-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mascara-kit References: [popsugar](https://www.popsugar.com/beauty/Covergirl-Mix-Match-Play-Mascara-Kit-43953702) & [global.ulta](http://global.ulta.com/mix-match-play-mascara-kit?productId=xlsImpprod16781016&sku=2512453&irgwc=1&AID=313779&PID=57486&CID=af_313779_57486) In order to give consumers more options to test out, [CoverGirl](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara) launched its 'Mix, Match Play Mascara Kit,' a collection of [mini mascaras](https://www.trendhunter.com/trends/makeup-minis) that make use of a range of different formulas and brush shapes that can achieve various lash looks. Available for just $19 USD, the mascara kit isn't much more expensive than a single tube of the makeup, however it's able to offer a consumer up to seven different mascaras when the products are combined. To give consumers an understanding of the benefits of each, CoverGirl also offers a chart that shows just what each type can do, so that they can get the length and volume that they want for a particular look. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Customizable Beauty:** The rise of mini mascara kits and mix-and-match options allows consumers to personalize their beauty routine and experiment with different formulas and brush shapes. - **Multi-functional Products:** Mini mascara kits with multiple formulas and brush shapes provide consumers with the convenience of trying different lash looks with just one product. - **Enhanced Consumer Experience:** CoverGirl's mix, match play mascara kit offers an interactive and informative chart to educate consumers on the benefits of each mascara, enhancing their shopping experience. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can leverage mini mascara kits to cater to consumers' desire for customization and convenience in their makeup routine. - **Personal Care Retail:** Retailers in the personal care industry can benefit from offering mini mascara kits as a way to enhance the shopping experience and provide customers with multi-functional beauty products. - **E-commerce:** E-commerce platforms can seize the opportunity to promote and sell mini mascara kits, highlighting the benefits of customizable beauty and offering a wide range of options to cater to different customer preferences. ## Related on Trend Hunter - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md) - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [Affordable Mascara Sets](https://www.trendhunter.com/trends/maybelline-sky-high-lash.md) - [Retro Mascara Kits](https://www.trendhunter.com/trends/sky-high-mascara-kit.md) - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Multifunctional Mascara Collections](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection.md) - [Seasonal Eyelash Kits](https://www.trendhunter.com/trends/maybelline-new-york1.md)