# Protein-Packed Ready-to-Eat Beans Masala Mama is Launching Four Products in the US By Michael Hemsworth | Published 2024-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masala-mama References: [foodbev](https://www.foodbev.com/news/masala-mama-introduces-protein-rich-ready-to-eat-legumes) & [masalamamafoods](https://masalamamafoods.com)  Masala Mama has announced a series of [ready-to-eat bean products](https://www.trendhunter.com/trends/meal-pouches) perfect for consumers in the US to incorporate into their daily diet as a simple, protein-rich way to stave off hunger. The products come in four varieties including the Ooh La La Lentils, [Cha Cha Chickpeas](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger), Rah-Rah Red Beans and La Bamba Black Beans that are each inspired by Indian cuisine. The non-GMO products are each plant-based, made with extra virgin avocado oil and other gluten-free ingredients, and have between nine and 15-grams of fiber with 10 to 13-grams of protein per serving. Founder and Creator Nidhi Jalan spoke on the new Masala Mama products saying, "Our goal is to make food that reflects both the authentic flavours of homestyle cooking and contemporary needs for clean ingredients and sustainable living. Growing up in India, legumes were an intrinsic part of our diet. Not only were they a delicious addition to any meal, they also were a rich source of fibre and protein.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 53% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-rich Plant-based Foods:** Masala Mama's ready-to-eat bean products highlight a growing demand for convenient, high-protein plant-based foods. - **Fusion Cuisine Snacking:** The incorporation of Indian-inspired flavors in the new bean varieties showcases a trend towards globally influenced snack foods. - **Health-conscious Convenience Foods:** Products like Masala Mama's ready-to-eat beans are catering to consumers seeking healthful, easy-to-prepare meal options. ### Where This Applies - **Food and Beverage:** The launch of diverse, ready-to-eat bean products reflects innovation in the food and beverage sector focusing on health and convenience. - **Plant-based Foods:** Masala Mama's protein-packed bean varieties contribute to the expanding plant-based food industry committed to sustainable and clean eating. - **Ethnic Foods:** By introducing Indian-flavored bean products, Masala Mama is tapping into the ethnic foods market that integrates traditional tastes with modern dietary needs. ## Related on Trend Hunter - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [Heat-and-Eat Jarred Bean Meals](https://www.trendhunter.com/trends/biona-world-bean-meals.md) - [Sprouted Power Bowls](https://www.trendhunter.com/trends/sprouted-power-bowls.md) - [Flavor-Driven Heat-and-Eat Bean Products](https://www.trendhunter.com/trends/merchant-gourmet-baked-beans.md) - [Bean-Powered Plant-Based Foods](https://www.trendhunter.com/trends/beanvivo.md) - [Nutritionally Focused Canned Beans](https://www.trendhunter.com/trends/serous-bean-co-organic-beans.md) - [Savory Lentil Dips](https://www.trendhunter.com/trends/maazah.md) - [Organic Canned Bean Products](https://www.trendhunter.com/trends/realfoods-by-organico.md)