# Masala-Coated Cheese Snacks These Crunchy Snacks Offer An Explosion Of Flavor & Texture By Rahul Kalvapalle | Published 2022-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/masala-cheese-snacks References: [afaqs](https://www.afaqs.com/news/mktg/we-wanted-to-get-into-the-flavour-bucket-of-cheese-neha-prasad-kurkure) & [pepsicoindia.co.in](http://www.pepsicoindia.co.in/en-IN/live/pressrelease/kurkure-expands-its-portfolio-with-new-chatpata-cheese-flavour)  Indian consumers have long been avowed fans of '[Kurkure](https://www.trendhunter.com/trends/kurkure-chilli-chatka),' which offers a variety of savory, spicy and crunchy snacks known in India as namkeen, but the brand is not resting on its laurels and has gone ahead and added an exciting new cheese snack to its staple in the form of 'Kurkure Chatpata Cheese.' This particular cheese snack is said to be inspired by the cheddar jalapeño chip offers offered by international brands such as [Cheetos](https://www.trendhunter.com/trends/cheetos-pretzels) and [Lay's](https://www.trendhunter.com/trends/lays-flavor-swap), although Kurkure is staying true to its ethos of masala spices that cater to the taste buds of Indian snack enthusiasts. With masala spices having been a staple of many widely available packaged namkeen snacks in the Indian market, the advent of this cheesed up variety is poised to act as a positive disruption for the market. Image Credit: Kurkure ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Masala Cheese Snacks:** Masala spices are being combined with cheese to create an explosion of flavor and texture in the snack industry. - **International Snack Inspiration:** Indian snack brands are drawing inspiration from international brands to create unique flavors and textures for their products. - **Disruptive Snack Offerings:** Offering new and unique flavors and textures within the snack industry is proving to be disruptive in Indian markets. ### Who This Affects Most - **Snack Industry:** The snack industry is being disrupted by the introduction of new and unique snack flavors and textures. - **Packaged Foods:** Packaged food companies are looking to add new elements to their products to attract new consumers and cater to diverse tastes. - **International Food Brands:** International food brands are influencing and inspiring local Indian snack brands to create unique and innovative snack products. ## Related on Trend Hunter - [Savory Indian Cuisine Snacks](https://www.trendhunter.com/trends/kurkure-chilli-chatka.md) - [Spiced Kettle-Cooked Chips](https://www.trendhunter.com/trends/keyas-snacks.md) - [Crispy Cheesy Snack Products](https://www.trendhunter.com/trends/nik-naks-tangy-n-cheesy.md) - [3D-Shaped Cheese Cracker Snacks](https://www.trendhunter.com/trends/cheezit-crunch.md) - [Piquant Cheese Crisps](https://www.trendhunter.com/trends/piquant-cheese-crisps.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Multisensorial Spiced Snacks](https://www.trendhunter.com/trends/indian-snack-mixes.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md) - [Flavorful Potato-Based Snacks](https://www.trendhunter.com/trends/potatobased-snack.md)