# Urban Londoner Editorials The On The Way Image Series by Masa Hamanoi is Retro By Jana Pijak | Published 2013-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/masa-hamanoi References: [fuckingyoung.es](http://fuckingyoung.es/on-the-way/) & [fuckingyoung.es](http://fuckingyoung.es/category/exclusive/) Kyle Forde stars in the 'On The Way' image series by photographer Masa Hamanoi. The D1 Models face is captured as he poses on the [busy streets of London](https://www.trendhunter.com/trends/northern-quarter) while sporting a retro inspired wardrobe. Wardrobe stylist Tomohiro Hanada dresses Kyle in expressive pieces from designers that include Christian Lacroix, Alex Mattson and Dr. Martens to name a few. The model sports a slew of 70s inspired pairings that range from matched denim suiting, bohemian prints and [retro sportswear sets](https://www.trendhunter.com/trends/diary-1999). The 'On The Way' image series by Masa Hamanoi is also the the latest exclusive for F***** Young! Online. This [70s inspired editorial](https://www.trendhunter.com/trends/wildest-ones-yet) embraces the era's iconic style aesthetic and revives it for a fresh generation of fashion followers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 74% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Fashion:** Disruptive innovation opportunities in designing and producing clothing that captures the aesthetic of past eras. - **Urban Street Fashion:** Disruptive innovation opportunities in creating trendy and expressive clothing styles suited for urban environments. - **Revival of 70s Style:** Disruptive innovation opportunities in bringing back and reinventing fashion trends from the 1970s. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunities in designing and producing retro-inspired clothing collections. - **Streetwear:** Disruptive innovation opportunities in creating urban-focused fashion brands and product lines. - **Fashion Editorial:** Disruptive innovation opportunities in producing editorial content that showcases and popularizes fashion trends from past eras. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md)