# Springtime Marzipan Treats Marzipops is Launching Easter Treats as a New Take on Classics By Michael Hemsworth | Published 2023-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marzipops References: [snackandbakery](https://www.snackandbakery.com/articles/108379-marzipops-releases-marzipan-treats-for-easter) & [marzipops](https://marzipops.com/)  The Marzipops Easter products are a new series of sweet treats perfect for picking up this springtime as an alternative take on the traditional confections of the season. The treats include peep-style bunnies, glittering eggs, sprinkled carrots and more, which are all crafted with a handful of simple ingredients including sugar, ground almonds and water. Each of the treats are crafted by hand to ensure they are as high-quality as possible with details that are easy to distinguish from afar. The Marzipops Easter products are available for ordering as part of a gift box and are also great for use in crafting confections from home. Bakers can easily incorporate them onto their chosen desserts or include in larger Easter baskets and hunts. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 15% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Handcrafted Easter Treats:** Opportunity to disrupt the traditional Easter confectionery market with handcrafted marzipan treats. - **DIY Easter Confections:** Growing trend of consumers seeking unique and homemade Easter treats, facilitating the need for products like Marzipops to create DIY-friendly confections. - **Alternative Easter Treats:** Emerging trend of consumers seeking alternative Easter treats to the traditional chocolate and candy, opening up the market for products like the Marzipops Easter line. ### Sectors Adopting This - **Confectionery:** Marzipops creates disruptive innovation opportunities in the confectionery industry with their handcrafted and unique Easter products. - **Gifts and Hampers:** Marzipops Easter line can disrupt the traditional gifting industry with their customizable gift boxes featuring their unique treats. - **Home Baking:** Marzipops Easter line is poised to disrupt the home baking industry with their easily incorporated marzipan treats for use in Easter desserts and baked goods. ## Related on Trend Hunter - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Artisan-Inspired Springtime Easter Treats](https://www.trendhunter.com/trends/brachs-easter-products.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Traditional Handmade Easter Treats](https://www.trendhunter.com/trends/harbor-sweets-easter-products.md) - [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md) - [Contemporary Springtime Easter Treats](https://www.trendhunter.com/trends/lindt-easter-range.md) - [Small-Batch Springtime Chocolates](https://www.trendhunter.com/trends/sanders-easter-products.md)