# Refreshed Snack Packaging Mary’s Gone Crackers Has Unveiled New Packaging Designed By Kalin Ned | Published 2024-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marys-gone-cracker References: [nosh](https://www.nosh.com/pr/2024/07/17/marys-gone-crackers-unveils-new-packaging-to-highlight-leading-organic-and-glutenfree-status)  [Mary’s Gone Crackers'](https://www.trendhunter.com/trends/plantbased-crackers) [new packaging designs](https://www.trendhunter.com/trends/north-coast-organic) underscore its leadership in the organic and gluten-free snack market. Featuring the [Super Seed varieties](https://www.trendhunter.com/trends/top-seedz) and Original flavor crackers, the redesigned boxes introduce convenient sizes ideal for both single and family snacking. As such, convenience is a big cornerstone for the packaging refresh initiative. Mary’s Gone Crackers' updated packaging is set to provide clearer communication of key attributes — such as the brand's commitment to organic, gluten-free, and plant-based ingredients. The re-design will certainly appeal to informed consumers who prioritize transparency and high-quality ingredients in their snack choices. As Mary’s Gone Crackers continues to expand its product offerings and reinforce its commitment to sustainability and health-conscious choices, the new packaging aligns with current consumer trends towards healthier snacking options. Image Credit: Mary’s Gone Crackers ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 82% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Convenient Single-serve Packaging:** Increasing preference for on-the-go snacks is driving innovation in single-serve package formats. - **Transparency in Food Labeling:** Consumers demanding clearer communication on packaging are encouraging brands to highlight ingredient integrity and health benefits prominently. - **Sustainable Packaging Solutions:** The shift towards eco-friendly packaging materials is influenced by growing environmental concerns and consumer demand for sustainable choices. ### Who This Affects Most - **Organic Food Products:** The market for organic snack foods is expanding as health-conscious consumers seek cleaner, natural product options. - **Gluten-free Foods:** Rising awareness and diagnoses of gluten intolerance and celiac disease are driving growth in the gluten-free food industry. - **Plant-based Snacks:** An increasing number of consumers are turning to plant-based diets, boosting the popularity of plant-based snack options. ## Related on Trend Hunter - [Family-Friendly Organic Cracker Packs](https://www.trendhunter.com/trends/marys-gone-crackers-familysized-packs.md) - [Smoked Gouda-Inspired Crackers](https://www.trendhunter.com/trends/smoked-gouda.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Cheesy Plant-Based Crackers](https://www.trendhunter.com/trends/plantbased-crackers.md) - [Organic Graham-Style Snacks](https://www.trendhunter.com/trends/marys-gone-kookies.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Gluten-Free Graham-Style Snacks](https://www.trendhunter.com/trends/grahamstyle-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reduced Plastic Crisp Packaging](https://www.trendhunter.com/trends/joyfull-bakery-parmesan-crisps.md)