# Bewitching Boudoir Campaigns Lingerie-Clad Maryna Linchuk by Terry Richardson for H&M By Marissa Liu | Published 2009-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maryna-linchuk-by-terry-richardson References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/11/maryna-linchuk-h-magazine-winter-2009.html) & [hm](http://www.hm.com) H&M Magazine’s Winter 2009 issue features a lingerie fashion spread starring model Maryna Linchuk by Terry Richardson. Richardson is known for his [racy and provocative shots](https://www.trendhunter.com/trends/songs-of-siren) so shooting an editorial that focuses on underwear is something that is right up his alley. Linchuk looks stunning and shows that there is no better way to get over the [winter blues](https://www.trendhunter.com/trends/winter-heat-collection) than by investing in some [lovely lingerie](https://www.trendhunter.com/trends/velvet-heat) to cozy up by the fire in. **Implications** - Sex appeal instantly makes a product attractive to modern consumers. Items that feature a sensual element appeal to shoppers who want to explore different sides of their sexuality. Companies attempting to increase their appeal on the market could develop more designs like this. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sensual Appeal:** Products with a sensual element instantly attract modern consumers, providing opportunities for companies to create designs that explore different aspects of sexuality. - **Lingerie Fashion:** The popularity of lingerie fashion spreads, like the one featuring Maryna Linchuk in H&M Magazine, indicates a growing interest in stylish and attractive underwear, opening opportunities for companies to innovate and create new lingerie designs. - **Winter Blues Solution:** Investing in lovely lingerie to cozy up by the fire can be seen as a solution to overcome the winter blues, presenting opportunities for companies to market lingerie as a comforting and mood-enhancing product. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage the trend of sensual appeal and lingerie fashion to develop innovative designs and attract consumers who are looking for stylish and attractive underwear. - **Intimate Apparel:** The growing interest in stylish and attractive lingerie, as seen in the lingerie fashion spread, provides opportunities for the intimate apparel industry to introduce disruptive designs and capture market share. - **Wellness and Self-care:** Positioning lingerie as a solution to overcome the winter blues and improve mood can create disruptive innovation opportunities within the wellness and self-care industry. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)