# Revamped Sweet Biscuit Ranges Maryland Choc & Caramel Cookies are Low-Cost and Flavorful By Michael Hemsworth | Published 2023-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maryland-choc-caramel-cookies References: [foodbev](https://www.foodbev.com/news/foxs-burtons-companies-introduces-maryland-choc-caramel-cookies/) & [burtonsbiscuits](https://www.burtonsbiscuits.com/)  The [Maryland Choc](https://www.trendhunter.com/trends/maryland-swich) & Caramel cookies are being added to the sweet biscuit product range to help liven interest amongst shoppers as we head into the fall months. The cookies are being launched alongside a packaging refresh that enhances the recognizable red and yellow branding for a more modern profile. The new flavor and updated branding is making its debut now in the UK where shoppers can find them in Asda locations for £1.50 per pack with additional retailers stocking them starting this month. Trade Marketing Director at [Fox's Burton's Companies](https://www.trendhunter.com/trends/maryland-delightfully-good-cookies) ([FBC](https://www.trendhunter.com/trends/maryland-swich-1)) Colin Taylor spoke on the Maryland Choc & Caramel cookies and rebranding saying, "The evolution of Maryland’s brand identity is an exciting time for the business. We are already known for our quality recipe, affordability and signature packaging, but we know there’s more we can do to support retailers to make the most of the opportunity available. From consumer testing, we know that our new packaging has a stronger appeal to shoppers and better purchase intent.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 17% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Revamped Sweet Biscuit Ranges:** The new flavor and updated branding of the Maryland Choc & Caramel cookies is livening interest amongst shoppers. - **Packaging Refresh:** The enhanced packaging refresh for the Maryland Choc & Caramel cookies has a more modern profile and stronger appeal to shoppers. - **Affordable and Flavorful:** The Maryland Choc & Caramel cookies are low-cost and known for their quality recipe, offering a great value proposition to consumers. ### Sectors Adopting This - **Food and Beverage:** The revamped sweet biscuit ranges, such as the Maryland Choc & Caramel cookies, are making waves in the food and beverage industry. - **Retail:** Retailers are stocking the Maryland Choc & Caramel cookies with the enhanced packaging, capitalizing on the cookies' stronger appeal to shoppers. - **Consumer Goods:** The evolution of Maryland's brand identity and the launch of the new flavor and packaging is creating opportunities within the consumer goods industry. ## Related on Trend Hunter - [Creme-Filled Sandwich Cookies](https://www.trendhunter.com/trends/maryland-swich.md) - [Permissible Low-Sugar Cookies](https://www.trendhunter.com/trends/maryland-delightfully-good-cookies.md) - [Creme-Filled Cookie Sandwiches](https://www.trendhunter.com/trends/maryland-swich-1.md) - [Chocolate-Filled Cookie Ranges](https://www.trendhunter.com/trends/foxs-indulgent-centre-cookies.md) - [Dessert-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/crunch-creams.md) - [Accessible Premium Biscuit Products](https://www.trendhunter.com/trends/border-biscuit.md) - [Artisan-Inspired Christmas Cookies](https://www.trendhunter.com/trends/prepackaged-christmas-cookies.md) - [Premium Tea Time Biscuits](https://www.trendhunter.com/trends/foxs-fabulous-chocolatey-indulgent-creams-biscuits.md) - [Indulgent Dark Chocolate Cookies](https://www.trendhunter.com/trends/foxs-fabulous-products.md)