# Cannabis-Inspired Fragrances MARY+JANE's 'Blue Dream' Takes Cues from a Popular Marijuana Strain By Laura McQuarrie | Published 2018-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maryjanes-blue-dream References: [prnewswire](https://www.prnewswire.com/news-releases/maryjane-launches-cannabis-inspired-fragrance-blue-dream-on-420-300632817.html) & [maryjanefragrance](http://www.maryjanefragrance.com/) On April 20th this year, American beauty company MARY+JANE launched 'Blue Dream' as a [cannabis-inspired fragrance](https://www.trendhunter.com/trends/heretic-midnight-toker) that pays tribute to a popular marijuana strain of the same name. Blue Dream the fragrance is said to have a [floral, spicy, elegant and masculine scent](https://www.trendhunter.com/trends/bklyn-fragrance), as well as the "sweet blueberry aroma unique to the strain, with the characteristic hint of animalistic skunk of 'green flower.'" The product is available in a number of formats and sizes for ease of use. As much as [cannabis is becoming a key ingredient](https://www.trendhunter.com/trends/green-dot-labs) in many beauty and personal care products, many of them focus solely on the therapeutic properties of the herb, rather than its unmistakable scent. As MARY+JANE marketing director Casey Kwon puts it: "In designing and selling fragrances with the distinct scent of cannabis, MARY+JANE is crystallizing the beauty and freedom associated with the herb." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-inspired Fragrances:** Opportunity for beauty companies to incorporate the distinct scent of cannabis into fragrances. - **Therapeutic Cannabis Products:** Opportunity for beauty and personal care companies to focus on the therapeutic properties of cannabis in their products. - **Marijuana-inspired Packaging:** Opportunity for cannabis-related products to utilize packaging designs inspired by marijuana strains. ### Where This Applies - **Beauty and Personal Care:** Opportunity for beauty companies to explore the use of cannabis in their fragrance and skincare products. - **Consumer Goods:** Opportunity for companies in the consumer goods industry to develop cannabis-inspired products in various formats and sizes. - **Packaging and Design:** Opportunity for packaging companies to create unique and eye-catching designs inspired by marijuana strains. ## Related on Trend Hunter - [Luxurious CBD-Infused Fragrances](https://www.trendhunter.com/trends/cbdinfused-fragrance.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md) - [High Resin THCA Flowers](https://www.trendhunter.com/trends/blue-dream.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Limited Edition Dream Sprays](https://www.trendhunter.com/trends/dream-spray.md) - [Hydrangea-Inspired Fragrance Lines](https://www.trendhunter.com/trends/greenleaf-gifts.md) - [Darkly Evocative Fragrances](https://www.trendhunter.com/trends/heretic-midnight-toker.md)