# Cozy Fall Intimate Collections Mary Young Has Released Its FW 2020 Line By Ell Smith | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mary-young References: [hypebae](https://hypebae.com/2020/9/mary-young-canadian-lingerie-brand-fall-winter-underwear-lookbook-bras-bodysuits-panties) & [maryyoung](https://maryyoung.ca/) The ethically made, Canadian lingerie brand [Mary Young](https://www.trendhunter.com/trends/karst-finch) is expanding its offerings to include a new collection of [bras, body suits and loungewear](https://www.trendhunter.com/trends/bloomers-intimates) -- all of which arrive in cozy fall-ready colorways to celebrate the FW 2020 season. This brand's ethos is rooted in [body positivity](https://www.trendhunter.com/trends/knix-valentines-day-edit) and features looks and silhouettes that were designed to embrace curves and the natural form of the wearer. This line is no different, offering a variety of sizes and shapes that are sure o flatter any body type. Standouts from the line include the Backless Thong Bodysuit, that was made with a jersey material for all-day wearability. Other items include the Ryder Crop set, which offers a ribbed tank top with matching underwear. Image Credit: Mary Young ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Body-positive Lingerie:** The rise of body positivity has created an opportunity for lingerie brands like Mary Young to cater to a wider range of body types with comfortable and stylish designs. - **Ethical Fashion:** The trend towards ethical fashion and sustainable practices provides an opportunity for lingerie brands to differentiate themselves and appeal to socially conscious consumers. - **Cozy Loungewear:** The current trend towards comfortable, at-home styles creates an opportunity for lingerie brands like Mary Young to expand their offerings to include cozy loungewear that is both stylish and functional. ### Sectors Adopting This - **Fashion:** The body-positive and ethical fashion trends offer opportunities for lingerie and clothing brands to differentiate themselves in a crowded market and appeal to socially conscious consumers. - **Retail:** As more consumers seek out ethically made and sustainable fashion options, retailers have an opportunity to expand their offerings to include brands like Mary Young that prioritize these values. - **E-commerce:** The current trend towards at-home loungewear and comfortable styles presents an opportunity for e-commerce retailers to partner with lingerie brands like Mary Young to offer a wider range of cozy at-home options for consumers. ## Related on Trend Hunter - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Reversible Loungewear Collections](https://www.trendhunter.com/trends/holiday-sets.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)